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1
المؤلفون: Paolo Antonetti, Danae Manika
المصدر: European Journal of Marketing. 56:113-132
مصطلحات موضوعية: Marketing, Qualitative comparative analysis, consumer animosity, media_common.quotation_subject, anger, Fuzzy set, Word of mouth, Anger, Affect (psychology), product avoidance, product quality perceptions, Perception, fear, Quality (business), Product (category theory), Psychology, negative word of mouth, Social psychology, media_common
وصف الملف: Print-Electronic
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2
المؤلفون: Christine Armstrong, Stacey Brennan, Alicia Kulczynski
المصدر: European Journal of Marketing. 56:31-71
مصطلحات موضوعية: Marketing, Plaintiff, Social exchange theory, Intervention (counseling), Complaint, Social media, Peer pressure, Affect (psychology), Psychology, Social psychology, Consumer behaviour
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3
المؤلفون: Wen Ying Ke, Seung-Hwa Kim, Hee-Kyung Ahn
المصدر: European Journal of Marketing. 55:2101-2121
مصطلحات موضوعية: Marketing, Pride, Emotion classification, media_common.quotation_subject, Context (language use), Affect (psychology), Preference, Innate intelligence, Targeted advertising, Psychology, Social psychology, Consumer behaviour, media_common
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4
المؤلفون: Rui Chen, Wei Liu, Zhaoyang Guo
المصدر: European Journal of Marketing. 54:1523-1548
مصطلحات موضوعية: Marketing, Consumption (economics), Value (ethics), media_common.quotation_subject, 05 social sciences, 050109 social psychology, Loneliness, Conspicuous consumption, Affect (psychology), Romance, Friendship, Sociosexual orientation, 0502 economics and business, medicine, 050211 marketing, 0501 psychology and cognitive sciences, medicine.symptom, Psychology, Social psychology, media_common
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5
المؤلفون: Mark T. Spence, Fazlul K. Rabbanee, Rajat Roy
المصدر: European Journal of Marketing. 54:1407-1431
مصطلحات موضوعية: Marketing, 05 social sciences, Marketing channel, Moderation, Affect (psychology), Extension (metaphysics), Consumer engagement, 0502 economics and business, Relevance (law), 050211 marketing, Psychology, Set (psychology), Social psychology, 050203 business & management
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6
المؤلفون: Pianpian Yang, Qingyu Zhang
المصدر: European Journal of Marketing. 52:1750-1775
مصطلحات موضوعية: Marketing, Pride, media_common.quotation_subject, 05 social sciences, 050109 social psychology, Affect (psychology), Power (social and political), Feeling, 0502 economics and business, Happiness, 050211 marketing, 0501 psychology and cognitive sciences, Construal level theory, Product (category theory), Psychology, Social psychology, media_common, Cognitive appraisal
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7
المؤلفون: Erika L. Paulson
المصدر: European Journal of Marketing. 52:1060-1083
مصطلحات موضوعية: Marketing, media_common.quotation_subject, 05 social sciences, Consumption (sociology), Cultural capital, Affect (psychology), Social mobility, 0506 political science, Incentive, Empirical research, Feeling, 0502 economics and business, 050602 political science & public administration, Habitus, 050211 marketing, Sociology, Social psychology, media_common
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8
المؤلفون: Hans Risselada, Lisette de Vries, Mariska Verstappen
المساهمون: Research Programme Marketing
المصدر: European Journal of Marketing, 52(3/4), 619-636. Emerald Group Publishing Limited
مصطلحات موضوعية: Value (ethics), INFORMATION, media_common.quotation_subject, Word of mouth, PRODUCT REVIEWS, COMMUNICATION, Affect (psychology), Perceived review helpfulness, External validity, Social influence, Originality, WORD-OF-MOUTH, 0502 economics and business, Marketing, SALES, METAANALYSIS, media_common, 05 social sciences, Spelling, MARKET, BIAS, Helpfulness, 050211 marketing, Psychology, Social psychology, 050203 business & management, BEHAVIOR
وصف الملف: application/pdf
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9
المؤلفون: J. Jeffrey Inman, Nitika Garg, Vikas Mittal
المصدر: European Journal of Marketing. 51:1631-1649
مصطلحات موضوعية: Marketing, media_common.quotation_subject, 05 social sciences, Information processing, 050109 social psychology, Context (language use), Anger, Affect (psychology), Outcome (game theory), 0502 economics and business, Accountability, 050211 marketing, 0501 psychology and cognitive sciences, Psychology, Deferral, Social psychology, Consumer behaviour, media_common
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10
المؤلفون: Jae Won Hwang, Seo Young Kim, Youjae Yi
المصدر: European Journal of Marketing. 51:946-959
مصطلحات موضوعية: Marketing, Value (ethics), 05 social sciences, Behavioral pattern, 050109 social psychology, Affect (psychology), Product (business), 0502 economics and business, Sociometric status, 050211 marketing, 0501 psychology and cognitive sciences, Social exclusion, Psychology, Social psychology, Consumer behaviour, Social status