المؤلفون: Barbara J. Philips

المصدر: European Journal of Marketing. 51:2138-2155

مصطلحات موضوعية: Marketing, Structure (mathematical logic), Persuasion, business.industry, media_common.quotation_subject, 05 social sciences, 050109 social psychology, Public relations, Quantitative marketing research, Scholarship, Qualitative marketing research, Conceptual framework, Mental process, 0502 economics and business, 050211 marketing, 0501 psychology and cognitive sciences, Sociology, Marketing research, business, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::6f8ff4fb13e120014c5fec098b8ade1d
https://doi.org/10.1108/ejm-06-2016-0354

المؤلفون: Sally Dibb, Mathew Analogbei, Lyndon Simkin, Ana Isabel Canhoto, Lee Quinn

المصدر: Quinn, L, Dibb, S, Simkin, L, Canhoto, A & Analogbei, M 2016, ' Troubled Waters: The Transformation of Marketing in a Digital World ', European Journal of Marketing, vol. 50, no. 12, pp. 2103-2133 . https://doi.org/10.1108/EJM-08-2015-0537

مصطلحات موضوعية: Marketing, Analytics, Return on marketing investment, Digital marketing, business.industry, Marketing effectiveness, 05 social sciences, Digitalization, Public relations, Quantitative marketing research, Marketing strategy, Marketing science, Big data, Target-Market strategy, Marketing management, 0502 economics and business, 050211 marketing, business, Marketing research, 050203 business & management

وصف الملف: application/pdf

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8621547ea167eeb1f23645be18cbc495
https://doi.org/10.1108/ejm-08-2015-0537

المؤلفون: Ann-Marie Kennedy, Gene R. Laczniak

المصدر: European Journal of Marketing. 50:166-188

مصطلحات موضوعية: Marketing, Return on marketing investment, Digital marketing, business.industry, 05 social sciences, Public relations, Quantitative marketing research, Marketing strategy, Marketing science, Marketing management, 0502 economics and business, 050211 marketing, business, Marketing research, Relationship marketing, 050203 business & management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::d17fb28b601829e8e9863a3cea2c4285
https://doi.org/10.1108/ejm-10-2014-0608

المؤلفون: Edward Kasabov

المصدر: European Journal of Marketing. 49:1777-1808

مصطلحات موضوعية: Marketing, Return on marketing investment, Marketing management, business.industry, Business marketing, Public relations, business, Quantitative marketing research, Marketing research, Marketing strategy, Marketing science, Marketing myopia

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::cf3aca4859f0d9b6ae01be8269e691fd
https://doi.org/10.1108/ejm-03-2014-0166

المؤلفون: Christensen, Lars Thøger, Firat, A. Fuat, Torp, Simon

المصدر: European Journal of Marketing; 2008, Vol. 42 Issue 3/4, p423-452, 29p, 1 Diagram, 2 Charts

مصطلحات موضوعية: ORGANIZATIONAL aims & objectives, COMMUNICATION in management, TEAMS in the workplace, STRATEGIC business units, MANAGEMENT, PUBLIC relations, MARKETING research, INDUSTRIAL management, DIVERSITY in the workplace

المؤلفون: Joong Suk Lee, Leonard N. Reid, Eun Sook Kwon, Yan Shan

المصدر: European Journal of Marketing. 51:257-278

مصطلحات موضوعية: Marketing, business.industry, media_common.quotation_subject, 05 social sciences, Public policy, Sample (statistics), Public relations, Marketing science, Confirmation bias, Content analysis, Originality, 0502 economics and business, Replication (statistics), 050211 marketing, Marketing research, business, Psychology, 050203 business & management, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::2b36fbc953e85bed99c44c65b559ea67
https://doi.org/10.1108/ejm-07-2015-0450

المؤلفون: Harrison, Shirley

المصدر: European Journal of Marketing; 2000, Vol. 34 Issue 1/2, p207, 16p, 2 Diagrams

مصطلحات موضوعية: BUSINESS communication, LOBBYING, PRICE maintenance, MARKETING research, BUSINESS planning, MASS media, MARKET segmentation

مصطلحات جغرافية: UNITED Kingdom

الشركة/الكيان: ASDA Group Ltd.

المؤلفون: Joe Peppard, Philipp Klaus, Stan Maklan

المصدر: European Journal of Marketing. 49:561-595

مصطلحات موضوعية: Marketing, Return on marketing investment, Marketing management, Digital marketing, business.industry, Marketing effectiveness, Business, Public relations, Marketing research, Quantitative marketing research, Marketing strategy, Marketing science

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::4c1b34dbaa809f6ac5e64be99a199cbb
https://doi.org/10.1108/ejm-08-2013-0411

المؤلفون: Cláudia Simões, Sally Dibb, Robin Wensley

المصدر: Open Research

مصطلحات موضوعية: Marketing, Return on marketing investment, Qualitative marketing research, Marketing management, business.industry, Public relations, Quantitative marketing research, Marketing research, business, Relationship marketing, Marketing strategy, Marketing science

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::51e0652253de9b3bdea7d965d676c97f
https://doi.org/10.1108/ejm-04-2011-0212

المؤلفون: Jordan Robert Gamble, Audrey Gilmore

المصدر: European Journal of Marketing. 47:1859-1888

مصطلحات موضوعية: Marketing, Return on marketing investment, Marketing management, Digital marketing, business.industry, Marketing effectiveness, Business, Public relations, Quantitative marketing research, Marketing research, Marketing strategy, Marketing science

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::55504aac89839bef3ac224ea3cb9d417
https://doi.org/10.1108/ejm-10-2011-0584