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المؤلفون: Shakeel Ahmad Sofi, Shabir Ahmad Najar
المصدر: European Research on Management and Business Economics, Vol 24, Iss 2, Pp 71-81 (2018)
مصطلحات موضوعية: L67, M00, Economics and Econometrics, L68, Strategy and Management, media_common.quotation_subject, education, 050109 social psychology, lcsh:Business, Pleasure, 0502 economics and business, ddc:650, Personality, 0501 psychology and cognitive sciences, Business and International Management, media_common, Marketing, Impetuous influence, Impulsive buying, Multi group analysis, M30, 05 social sciences, Perspective (graphical), Conscientiousness, Influencer marketing, Confirmatory factor analysis, Sample size determination, 050211 marketing, Psychology, Consumer welfare, lcsh:HF5001-6182, Social psychology