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المؤلفون: Sanjay K. Jain, Gurmeet Kaur
المصدر: Global Business Review. 5:187-205
مصطلحات موضوعية: Government, Return on marketing investment, Consumerism, business.industry, 05 social sciences, 050109 social psychology, Public relations, Marketing mix, Green marketing, Marketing management, 0502 economics and business, Environmentalism, 050211 marketing, 0501 psychology and cognitive sciences, Business, Business and International Management, Marketing, Marketing research
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::9d2b2a26d05a05d359309e52a1719146
https://doi.org/10.1177/097215090400500203