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1دورية أكاديمية
Alternate Title: Application of Clustering Analysis in Retail Sector within the Scope of Data Mining Techniques for Customer Oriented Marketing Strategies. (English)
المؤلفون: Namlı, Ersin, Murat, Sümeyra
المصدر: Gümüshane University Electronic Journal of the Institute of Social Science / Gümüshane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi; 2019 Special Issue, Vol. 10, p317-327, 11p
مصطلحات موضوعية: CUSTOMER satisfaction, BUSINESS planning, CUSTOMER loyalty, ECONOMIC indicators, ECONOMIC change, MARKETING strategy, MARKET share