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المؤلفون: Tim Hughes, Mario Vafeas
المصدر: Industrial Marketing Management. 91:596-609
مصطلحات موضوعية: Marketing, paradox, Process management, tensions, Process (engineering), Co-creation, media_common.quotation_subject, Value proposition, resource integration, Commerce, client–agency engagement, Context (language use), Service provider, Management, Resource (project management), Software deployment, Resource allocation, Quality (business), Business, customer resources, Applied Marketing Research Group, media_common
وصف الملف: PDF
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2
المؤلفون: Munyaradzi W. Nyadzayo, Riza Casidy
المصدر: Industrial Marketing Management. 78:27-42
مصطلحات موضوعية: Marketing, Service (business), Service delivery framework, media_common.quotation_subject, 05 social sciences, Context (language use), Service provider, Risk perception, 0502 economics and business, Loyalty, 050211 marketing, Quality (business), Business, Duration (project management), 050203 business & management, media_common
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3
المؤلفون: Adam J. Marquardt
المصدر: Industrial Marketing Management. 42:1386-1397
مصطلحات موضوعية: Marketing, Industrial production, media_common.quotation_subject, TheoryofComputation_GENERAL, Context (language use), Product (business), Resource (project management), ComputingMilieux_COMPUTERSANDSOCIETY, Quality (business), Business, Brand equity, Relationship marketing, Target market, media_common