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1
المؤلفون: Hsuan-Fu Ho
المصدر: International Business Research. 8
مصطلحات موضوعية: Competition (economics), Promotion (rank), business.industry, media_common.quotation_subject, Face (sociological concept), Advertising, Public relations, Marketing, Research findings, business, Function (engineering), Marketing mix, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::7e51e7695cff57a9625fcd7500791e77
https://doi.org/10.5539/ibr.v8n2p100 -
2
المؤلفون: Sohyoun Shin
المصدر: International Business Research. 5
مصطلحات موضوعية: business.industry, media_common.quotation_subject, Marketing mix, Competitive advantage, Marketing strategy, Adaptability, Market orientation, Survey data collection, Profitability index, Customer satisfaction, Business, Marketing, Industrial organization, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::bb24895d797b5c1e733cd90ff1104a87
https://doi.org/10.5539/ibr.v5n1p22 -
3
المؤلفون: Ian Arnott
المصدر: International Business Research. 1
مصطلحات موضوعية: business.industry, media_common.quotation_subject, Word of mouth, Advertising, Marketing mix, Likert scale, Promotion (rank), Facility management, Economics, Marketing, business, Recreation, Consumer behaviour, Sampling frame, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::c9301b5c4eb00054236dcc4943155333
https://doi.org/10.5539/ibr.v1n1p2