المؤلفون: Naveen Donthu, Debidutta Pattnaik, Satish Kumar

المصدر: International Journal of Advertising. 40:148-174

مصطلحات موضوعية: Marketing, Bibliometric analysis, Scope (project management), Communication, 05 social sciences, Scopus, Marketing communication, 050801 communication & media studies, Advertising, Bibliometrics, Intellectual structure, Bibliographic coupling, 0508 media and communications, Political science, 0502 economics and business, 050211 marketing, GeneralLiterature_REFERENCE(e.g.,dictionaries,encyclopedias,glossaries)

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::51119fdf9f57aec693fb8d201a229786
https://doi.org/10.1080/02650487.2020.1756655

المؤلفون: Donthu, Naveen

المساهمون: Kumar, Satish (VerfasserIn); Pattnaik, Debidutta (VerfasserIn)

المصدر: International journal of advertising : Abingdon, vol 40, issue 2, pg. 148-174. 2021