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المؤلفون: Khang-Yeu Wong, Salmi Mohd Isa
المصدر: International Journal of Business and Society. 16
مصطلحات موضوعية: Economics and Econometrics, Return on marketing investment, Digital marketing, business.industry, Strategy and Management, 05 social sciences, Advertising, Unified theory of acceptance and use of technology, Marketing mix, Business marketing, 0502 economics and business, 050211 marketing, The Internet, Business and International Management, Marketing, Marketing research, business, Psychology, Relationship marketing, 050203 business & management, Finance