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1دورية أكاديمية
Alternate Title: To What Extent Electronic Word of Mouth Affect Purchase-Decision of New Mobile Phones Among University Students in Sultanate of Oman?. (English)
المؤلفون: كمال الليل, ونهى سعيد علي الع
المصدر: International Journal of Islamic Marketing; May2022, Vol. 11 Issue 2, p89-108, 20p
مصطلحات موضوعية: EXPLORATORY factor analysis, STRUCTURAL equation modeling, UNIVERSITIES & colleges, DECISION making, TECHNICAL institutes
مصطلحات جغرافية: OMAN, SALALAH (Oman)