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1
المؤلفون: C Graham, Dag Bennett, May Nagy
المصدر: International Marketing Review. 37:76-97
مصطلحات موضوعية: Marketing, education.field_of_study, business.industry, media_common.quotation_subject, 05 social sciences, Population, Marketing strategy, Purchasing, 0502 economics and business, Premise, Loyalty, 050211 marketing, Business and International Management, business, education, Double jeopardy, 050203 business & management, Consumer behaviour, Panel data, media_common
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2
المؤلفون: V. Kumar
المصدر: International Marketing Review. 37:747-772
مصطلحات موضوعية: Marketing, business.industry, media_common.quotation_subject, 05 social sciences, Appeal, Loyalty marketing, Marketing strategy, Brand loyalty, Environmental studies, Multinational corporation, 0502 economics and business, Loyalty, 050211 marketing, Business and International Management, business, 050203 business & management, media_common, Pace
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3
المؤلفون: Mohammad Falahat, Gary Knight, Ilan Alon
المصدر: International Marketing Review
مصطلحات موضوعية: Marketing, business.industry, Entrepreneurial orientation, 05 social sciences, Marketing strategy, Southeast asia, 0502 economics and business, 050211 marketing, Business, Business and International Management, Emerging markets, Limited resources, 050203 business & management, Industrial organization, Foreign market
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4
المؤلفون: Eunha Chun, Eunju Ko, Namhoon Kim
المصدر: International Marketing Review. 34:254-271
مصطلحات موضوعية: Marketing, Value (ethics), business.industry, media_common.quotation_subject, 05 social sciences, Context (language use), Stereotype, Advertising, Marketing strategy, Country of origin, Brand management, Originality, Brand extension, 0502 economics and business, 050211 marketing, Sociology, Business and International Management, business, 050203 business & management, media_common
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5
المؤلفون: Amjad Hadjikhani, Joong Woo Lee, Sohee Park
المصدر: International Marketing Review. 33:530-554
مصطلحات موضوعية: Marketing, business.industry, 05 social sciences, Marketing strategy, Multinational corporation, Business networking, 0502 economics and business, Corporate social responsibility, 050211 marketing, Electronics, Business, Business and International Management, Emerging markets, China, 050203 business & management, Legitimacy