المؤلفون: Zhang, Ning¹ (AUTHOR) zhangning8280@163.com, Liya, Zhu² (AUTHOR) zhuliya94@163.com

المصدر: Internet Research. 2024, Vol. 34 Issue 4, p1145-1164. 20p.

مصطلحات موضوعية: Brand image, Branding (Marketing), Brand name products, Memory, Marketing literature

المؤلفون: Lee, Jungwon¹ (AUTHOR) d2ljw510@korea.ac.kr, Park, Cheol² (AUTHOR) cpark@korea.ac.kr

المصدر: Internet Research. 2024, Vol. 34 Issue 4, p1427-1455. 29p.

مصطلحات موضوعية: Film reviewing, Marketing literature, Regression analysis, Conceptual models, Export marketing

مصطلحات جغرافية: South Korea

المؤلفون: Dong, Xuebing, Liu, Hong, Xi, Nannan, Liao, Junyun, Yang, Zhi

المصدر: Internet Research, 2023, Vol. 34, Issue 3, pp. 1104-1128.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/INTR-02-2022-0121

المؤلفون: Geng, Ruibin¹ (AUTHOR) grace.bin1207@gmail.com, Chen, Xi² (AUTHOR) chen_xi@zju.edu.cn, Wang, Shichao³ (AUTHOR) oncechao1992@gmail.com

المصدر: Internet Research. 2024, Vol. 34 Issue 3, p810-848. 39p.

مصطلحات موضوعية: *Internet traffic, Influencer marketing, Consumers, Internet celebrities, Promotional literature, Marketing effectiveness

المؤلفون: Xu, Wei¹ (AUTHOR) weixu@ruc.edu.cn, Zhang, Nan¹ (AUTHOR) zhangnan99@ruc.edu.cn, Wang, Mingming¹ (AUTHOR) wmingming@ruc.edu.cn

المصدر: Internet Research. 2024, Vol. 34 Issue 1, p79-106. 28p.

مصطلحات موضوعية: *Online education, *User interfaces, Shared virtual environments, Target marketing, High school students

المؤلفون: Varela-Neira, Concepción¹ (AUTHOR) conchi.varela@usc.es, Dwivedi, Yogesh K.^2,3 (AUTHOR) y.k.dwivedi@swansea.ac.uk, Camoiras-Rodriguez, Zaira¹ (AUTHOR) zaira.camoiras@usc.es

المصدر: Internet Research. 2023, Vol. 33 Issue 4, p1302-1330. 29p.

مصطلحات موضوعية: *Social media, Social media in marketing, Customer cocreation, Personnel management, Marketing planning, Test reliability

المؤلفون: Banerjee, Snehasish, Pal, Anjan

المصدر: Internet Research, 2022, Vol. 33, Issue 1, pp. 39-56.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/INTR-06-2021-0377

المؤلفون: Bhappu, Anita D, Schultze, Ulrike

المصدر: Internet Research. 29(5)

مصطلحات موضوعية: Sensemaking, Sharing economy, Micro CSR, Ridesharing platforms, Information and Computing Sciences, Marketing

وصف الملف: application/pdf

URL الوصول: https://escholarship.org/uc/item/92m3k7dx

المؤلفون: Lee, Jungwon, Park, Cheol

المصدر: Internet Research, 2022, Vol. 32, Issue 5, pp. 1562-1594.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/INTR-11-2020-0632

المؤلفون: Yi, Jisu, Oh, Yun Kyung

المصدر: Internet Research, 2021, Vol. 32, Issue 2, pp. 606-619.

URL الوصول: http://www.emeraldinsight.com/doi/10.1108/INTR-08-2020-0478