Alternate Title: The impact of production capabilities and relations capabilities on the social dimension of sustainable marketing: an analytical prospective study in the General Company for Electrical and Electronic Industries - the energy-saving lighting factory (LED) as a model. (English)

المؤلفون: احتفل بكريم علي, أمر عبدال لطيف كا

المصدر: Journal of Administration & Economics; 2023, Issue 137, p43-55, 13p

مصطلحات موضوعية: RANK correlation (Statistics), ARITHMETIC mean, MARKETING, ELECTRONIC industries, SCIENTIFIC community

Alternate Title: The Role Of Marketing Research In Upgrading Of Customer Satisfaction- Applied Research In The General Company For Trading Cars And Machines In Baghdad. (English)

المؤلفون: مديحة عباس خلف

المصدر: Journal of Administration & Economics; 2018, Issue 117, p171-186, 16p

Alternate Title: The impact of banking marketing mix strategies on the flow of foreign direct investment: An application case for some banks operating in Syria. (English)

المؤلفون: سلمان, غيداء ابراهيم

المصدر: Journal of Administration & Economics; 2020, Issue 125, p63-75, 13p

مصطلحات موضوعية: FOREIGN investments, SALES executives, MARKETING mix, BANK marketing, MARKETING strategy

مصطلحات جغرافية: SYRIA

Alternate Title: The role of the supply chain in promoting innovative marketing for pharmaceutical companies in Baghdad. (English)

المؤلفون: حسٌن عبٌد الجناب

المصدر: Journal of Administration & Economics; 2023, Issue 137, p101-119, 19p

مصطلحات موضوعية: PURCHASING departments, MARKETING, SUPPLY chains, RESEARCH personnel, PHARMACEUTICAL industry

Alternate Title: The Impact of Strategic Decision on the Marketing Mix. ( Field research in the state company of Electrical Industries). (English)

المؤلفون: ضياء محمد حسين

المصدر: Journal of Administration & Economics; 2018, Issue 115, p103-119, 17p

Alternate Title: The Effect of strategic flexibility in marketing performance - Exploratory study in the General Company for Textiles and Leather Industries. (English)

المؤلفون: محمد ثائر علي البياتي

المصدر: Journal of Administration & Economics; 2019, Issue 118, p168-181, 14p

مصطلحات موضوعية: MARKET share, CUSTOMER retention, ARITHMETIC mean, REGRESSION analysis, SENIOR leadership teams

Alternate Title: The impact of creativity strategy on the marketing mix of banking services. (English)

المؤلفون: علي جاسم رسن, أرادن حاتم خضير

المصدر: Journal of Administration & Economics; 2022, Issue 133, p245-262, 18p

مصطلحات موضوعية: BANK marketing, ISLAMIC finance, MARKETING mix, BANK employees, BANKING industry, COMMUNITY banks, COOPERATIVE housing

Alternate Title: Comprehensive Marketing and its Effect on Organizational Excellence: Applied Research in the General Company for Vegetable Oil Industry. (English)

المؤلفون: قتيبة امجد عبد الغفور, مصطفى رعد صالح

المصدر: Journal of Administration & Economics; 2019, Issue 120, p223-242, 20p

مصطلحات موضوعية: PEARSON correlation (Statistics), VEGETABLE oils, VEGETABLE trade, ARITHMETIC mean, INDUSTRIAL marketing

مصطلحات جغرافية: BAGHDAD (Iraq)

Alternate Title: التسويق الطنان عىل مواقع التواصل الاجامتعي ودورها يف بناء العالمة التجارية- دراسة اس تطالعية لآراء عينة من مشاهدي اعالن رشكة زين العراق ألطالق خدمة G4. (Arabic)

المؤلفون: Al khazraje, Mohammed Idan Bani, Abdul Zahra, Ali Hussein

المصدر: Journal of Administration & Economics; 2023, Issue 138, p267-285, 19p

مصطلحات موضوعية: SOCIAL media in marketing, SOCIAL marketing, MARKETING, ADVERTISING campaigns, BRANDING (Marketing), BRAND name products

Alternate Title: The impact of Creative Marketing on Supporting Religious Tourism during the Covid 19 pandemic: An applied study in the holy shrines of Husseiniya and (Abbasid). (English)

المؤلفون: دمحم فاضل عباس

المصدر: Journal of Administration & Economics; 2022, Issue 135, p232-251, 20p

مصطلحات موضوعية: COVID-19 pandemic, RELIGIOUS tourism, MARKETING, TOURISM marketing, TOURISM research, AMBITION