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المؤلفون: Ozge Yucel-Aybat, Meng-Hua Hsieh
المصدر: Journal of Advertising. 47:112-126
مصطلحات موضوعية: Marketing, Immutability, Communication, media_common.quotation_subject, 05 social sciences, 050109 social psychology, Advertising, Blame, Framing (social sciences), 0502 economics and business, 050211 marketing, 0501 psychology and cognitive sciences, Business and International Management, Psychology, media_common