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1
المؤلفون: Mario Vafeas
المصدر: Journal of Advertising. 50:299-308
مصطلحات موضوعية: Marketing, Communication, Value proposition, media_common.quotation_subject, 05 social sciences, 050801 communication & media studies, Advertising, 0508 media and communications, Resource (project management), Paradoxes of set theory, Software deployment, 0502 economics and business, Agency (sociology), 050211 marketing, Quality (business), Business, Business and International Management, media_common
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2
المساهمون: European Commission, Ministerio de Economía y Competitividad (España)
المصدر: Journal of Advertising
e-Archivo. Repositorio Institucional de la Universidad Carlos III de Madrid
instnameمصطلحات موضوعية: Marketing, business.industry, Communication, media_common.quotation_subject, Display advertising, 05 social sciences, 050801 communication & media studies, Advertising, Intermediary, 0508 media and communications, 0502 economics and business, 050211 marketing, Quality (business), Business, Tracking (education), Business and International Management, media_common
وصف الملف: application/pdf
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3
المؤلفون: Christina Goulding
المصدر: Journal of Advertising. 46:61-70
مصطلحات موضوعية: Marketing, business.industry, Communication, Field (Bourdieu), media_common.quotation_subject, 05 social sciences, Advertising, Public relations, Consumption (sociology), Grounded theory, Advertising research, 0502 economics and business, 050211 marketing, Quality (business), Business and International Management, business, Psychology, 050203 business & management, media_common
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4
المؤلفون: Scot Burton, Jeremy Kees, Christopher Berry, Kim Sheehan
المصدر: Journal of Advertising. 46:141-155
مصطلحات موضوعية: Marketing, Data collection, Amazon rainforest, business.industry, Communication, media_common.quotation_subject, 05 social sciences, Advertising, Subject (documents), Public relations, 0502 economics and business, Data analysis, 050211 marketing, The Internet, Quality (business), Sociology, Business and International Management, business, 050203 business & management, media_common