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المؤلفون: Fang-Chi Lu, Jayati Sinha
المصدر: Journal of Advertising. 48:271-283
مصطلحات موضوعية: Marketing, Consumption (economics), Persuasion, business.industry, Communication, media_common.quotation_subject, 05 social sciences, Perspective (graphical), 050801 communication & media studies, Advertising, Clothing, 0508 media and communications, Fair trade, 0502 economics and business, Self-interest, Mainstream, 050211 marketing, Narrative, Business and International Management, Psychology, business, media_common