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1
المؤلفون: Burçak Ertimur, Gokcen Coskuner-Balli
المصدر: Journal of Advertising. 50:230-239
مصطلحات موضوعية: Marketing, 2019-20 coronavirus outbreak, Coronavirus disease 2019 (COVID-19), Communication, Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), media_common.quotation_subject, 05 social sciences, 050801 communication & media studies, Compassion, Advertising, 0508 media and communications, 0502 economics and business, 050211 marketing, Organizational theory, Business and International Management, Psychology, media_common
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2
المؤلفون: Youngju Kim, Junghyun Kim, Junbum Kwon
المصدر: Journal of Advertising. 51:502-514
مصطلحات موضوعية: Marketing, business.industry, Communication, media_common.quotation_subject, 05 social sciences, 050801 communication & media studies, Advertising, 0508 media and communications, Identity (philosophy), 0502 economics and business, New product development, 050211 marketing, Business, Product (category theory), Business and International Management, media_common
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3
المؤلفون: Emma Beuckels, Veroline Cauberghe, Steffi De Jans, Liselot Hudders
المصدر: Journal of Advertising. 50:197-206
مصطلحات موضوعية: Marketing, Communication, media_common.quotation_subject, 05 social sciences, Switching frequency, 050801 communication & media studies, Advertising, Executive functions, Literacy, Media consumption, 0508 media and communications, Age groups, Distraction, 0502 economics and business, Eye tracking, Human multitasking, 050211 marketing, Business and International Management, Psychology, media_common
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4Marketer Perceptions of Client–Agency Co-Creation: Exploring the Levels of Partnership Collaboration
المؤلفون: Richard Calderwood, Scott Koslow, Sheila L. Sasser
المصدر: Journal of Advertising. 50:309-319
مصطلحات موضوعية: Marketing, Communication, media_common.quotation_subject, 05 social sciences, 050801 communication & media studies, Advertising, Creativity, 0508 media and communications, Advertising campaign, Perception, General partnership, 0502 economics and business, Agency (sociology), Co-creation, 050211 marketing, Business, Business and International Management, ComputingMilieux_MISCELLANEOUS, media_common
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5
المؤلفون: Mario Vafeas
المصدر: Journal of Advertising. 50:299-308
مصطلحات موضوعية: Marketing, Communication, Value proposition, media_common.quotation_subject, 05 social sciences, 050801 communication & media studies, Advertising, 0508 media and communications, Resource (project management), Paradoxes of set theory, Software deployment, 0502 economics and business, Agency (sociology), 050211 marketing, Quality (business), Business, Business and International Management, media_common
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6
المؤلفون: Demetrios Vakratsas, Xin Wang
المصدر: Journal of Advertising. 50:39-51
مصطلحات موضوعية: Marketing, business.industry, Communication, media_common.quotation_subject, 05 social sciences, 050801 communication & media studies, Advertising, Creativity, 0508 media and communications, 0502 economics and business, 050211 marketing, Artificial intelligence, Business and International Management, Psychology, business, ComputingMilieux_MISCELLANEOUS, media_common
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7
المؤلفون: Seongsoo Jang, Jae-Eun Kim, Jacob C. Lee, Jooyoung Park, Hector Gonzalez-Jimenez, Seongseop (Sam) Kim, Yung Kyun Choi, Marilyn Giroux, Jungkeun Kim
المصدر: Journal of Advertising
مصطلحات موضوعية: Marketing, medicine.medical_specialty, Communication, media_common.quotation_subject, Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), Public health, 05 social sciences, 050801 communication & media studies, Advertising, Context (language use), Behavioral economics, 0508 media and communications, Perception, 0502 economics and business, Premise, Pandemic, medicine, 050211 marketing, Public service, Business and International Management, Psychology, media_common
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8
المؤلفون: Federico de Gregorio, Kasey Windels
المصدر: Journal of Advertising. 50:207-216
مصطلحات موضوعية: Marketing, Communication, media_common.quotation_subject, 05 social sciences, Exploratory research, 050801 communication & media studies, Advertising, Creativity, Test (assessment), 0508 media and communications, 0502 economics and business, Agency (sociology), 050211 marketing, Business and International Management, Psychology, media_common
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9
المؤلفون: Kathy Tian, Gail M. Ferguson, Michelle R. Nelson, Rachel Powell
المصدر: Journal of Advertising. 49:477-494
مصطلحات موضوعية: Marketing, Persuasion, Communication, media_common.quotation_subject, 05 social sciences, ComputingMilieux_PERSONALCOMPUTING, 050801 communication & media studies, Advertising, 0508 media and communications, 0502 economics and business, 050211 marketing, InformationSystems_MISCELLANEOUS, Business and International Management, Psychology, Social psychology, media_common
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10
المؤلفون: Marisabel Romero, Nazuk Sharma
المصدر: Journal of Advertising. 49:165-184
مصطلحات موضوعية: Marketing, integumentary system, genetic structures, Communication, media_common.quotation_subject, 05 social sciences, 050801 communication & media studies, Advertising, macromolecular substances, respiratory system, respiratory tract diseases, 0508 media and communications, Perception, 0502 economics and business, 050211 marketing, Product (category theory), Business, Business and International Management, media_common