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1
المؤلفون: Jinnie Jinyoung Yoo, Wei-Na Lee
المصدر: Journal of Advertising. 45:244-255
مصطلحات موضوعية: Marketing, Consumer response, Communication, media_common.quotation_subject, 05 social sciences, Ethnic group, Appeal, Advertising, Affect (psychology), Negotiation, Political science, 0502 economics and business, Patriotism, National identity, 050211 marketing, Business and International Management, 050203 business & management, media_common, Theme (narrative)
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2
المؤلفون: Rajat Roy, Piyush Sharma
المصدر: Journal of Advertising. 44:349-359
مصطلحات موضوعية: Marketing, Scarcity, Communication, media_common.quotation_subject, Appeal, Economics, Advertising, Message framing, Uniqueness, Business and International Management, media_common, Loss frame
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3
المؤلفون: Marina Puzakova, Hyokjin Kwak, Monique Bell
المصدر: Journal of Advertising. 44:219-231
مصطلحات موضوعية: Marketing, Communication, media_common.quotation_subject, Appeal, Intonation (linguistics), Ethnic group, Sincerity, Advertising, Product (business), Accent (music), Perception, Affect (linguistics), Business and International Management, Psychology, Social psychology, media_common
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4
المؤلفون: Alexandra Aguirre-Rodriguez
المصدر: Journal of Advertising. 42:371-379
مصطلحات موضوعية: Marketing, Persuasion, Persuasive communication, Communication, media_common.quotation_subject, Perspective (graphical), Appeal, Advertising, GeneralLiterature_MISCELLANEOUS, Supply and demand, Scarcity, ComputingMilieux_COMPUTERSANDSOCIETY, Business and International Management, Psychology, Social psychology, Consumer behaviour, Elaboration likelihood model, media_common
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5
المؤلفون: Marla B. Royne, Alexa K. Fox, Jennifer Martinez, Jared Oakley
المصدر: Journal of Advertising. 41:85-102
مصطلحات موضوعية: Marketing, Mental accounting, Psychological pricing, Communication, media_common.quotation_subject, Appeal, Advertising, Product (business), Prospect theory, Perception, Economics, Quality (business), Business and International Management, media_common, Skepticism
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6
المؤلفون: Daniel C. Feldman, David M. Hardesty, William O. Bearden
المصدر: Journal of Advertising. 35:123-141
مصطلحات موضوعية: Marketing, Variables, Process (engineering), Communication, media_common.quotation_subject, Appeal, Job design, Job attitude, Advertising, Job performance, Job analysis, Position (finance), Business, Business and International Management, media_common
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7
المؤلفون: Carolyn A. Lin
المصدر: Journal of Advertising. 30:83-94
مصطلحات موضوعية: Marketing, Communication, Modernity, media_common.quotation_subject, Appeal, Advertising, Modernization theory, Political science, Specialization (functional), Cultural values, Business and International Management, Television advertising, China, media_common, Westernization
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8
المؤلفون: Amir Hetsroni
المصدر: Journal of Advertising. 29:55-68
مصطلحات موضوعية: Marketing, Salience (language), Communication, media_common.quotation_subject, Appeal, Value system, Advertising, Space (commercial competition), Altruism, Value systems, Appeal to emotion, Business and International Management, Psychology, Social psychology, media_common
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9
المؤلفون: Nancy D. Albers-Miller, Betsy D. Gelb
المصدر: Journal of Advertising. 25:57-70
مصطلحات موضوعية: Marketing, Uncertainty avoidance, Individualism, Communication, Masculinity, media_common.quotation_subject, Appeal, Advertising, Hofstede's cultural dimensions theory, Business and International Management, Psychology, Social psychology, media_common
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10
المؤلفون: Marla Royne Stafford, Ellen Day
المصدر: Journal of Advertising. 24:57-71
مصطلحات موضوعية: Marketing, Service (business), Print advertising, Variables, Communication, media_common.quotation_subject, Appeal, Exploratory research, Advertising, Experiential learning, Type of service, Appeal to emotion, Business, Business and International Management, media_common