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1
المؤلفون: Scott Koslow, Ardalan Sameti, Guda van Noort, Sheila L. Sasser, Edith G. Smit
المساهمون: Persuasive Communication (ASCoR, FMG)
المصدر: Journal of Advertising, 51(3), 385-405. M.E. Sharpe Inc.
مصطلحات موضوعية: Marketing, Advertising campaign, Communication, media_common.quotation_subject, Agency (sociology), 1505 Marketing, 1506 Tourism, Advertising, Business, Business and International Management, Creativity, media_common
وصف الملف: application/pdf; image/jpeg
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5db6b2be84f5c57de4255f15a16ae5e8
https://dare.uva.nl/personal/pure/en/publications/when-bad-is-good-do-good-relationships-between-marketing -clients-and-their-advertising-agencies-challenge-creativity(339b678f-2e57-43a8-a683-7c42f772b46d).html -
2
المؤلفون: Yuri Seo, Felix Septianto, Jiwoon Park, Ji Min Lee, Vikki Yiqi Xiong
المصدر: Journal of Advertising. 50:584-602
مصطلحات موضوعية: Marketing, Consumption (economics), Communication, media_common.quotation_subject, Perspective (graphical), Advertising, Influencer marketing, Extant taxon, Perception, Message framing, Social media, Product (category theory), Business and International Management, Psychology, media_common
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3
المؤلفون: Regina Ahn
المصدر: Journal of Advertising. 51:107-115
مصطلحات موضوعية: Marketing, Character (mathematics), Communication, media_common.quotation_subject, Mediation, Advertising, Business and International Management, Parental mediation, Psychology, Literacy, Influencer marketing, media_common
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4
المؤلفون: Burçak Ertimur, Gokcen Coskuner-Balli
المصدر: Journal of Advertising. 50:230-239
مصطلحات موضوعية: Marketing, 2019-20 coronavirus outbreak, Coronavirus disease 2019 (COVID-19), Communication, Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), media_common.quotation_subject, 05 social sciences, 050801 communication & media studies, Compassion, Advertising, 0508 media and communications, 0502 economics and business, 050211 marketing, Organizational theory, Business and International Management, Psychology, media_common
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5
المؤلفون: Youngju Kim, Junghyun Kim, Junbum Kwon
المصدر: Journal of Advertising. 51:502-514
مصطلحات موضوعية: Marketing, business.industry, Communication, media_common.quotation_subject, 05 social sciences, 050801 communication & media studies, Advertising, 0508 media and communications, Identity (philosophy), 0502 economics and business, New product development, 050211 marketing, Business, Product (category theory), Business and International Management, media_common
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6
المؤلفون: Emma Beuckels, Veroline Cauberghe, Steffi De Jans, Liselot Hudders
المصدر: Journal of Advertising. 50:197-206
مصطلحات موضوعية: Marketing, Communication, media_common.quotation_subject, 05 social sciences, Switching frequency, 050801 communication & media studies, Advertising, Executive functions, Literacy, Media consumption, 0508 media and communications, Age groups, Distraction, 0502 economics and business, Eye tracking, Human multitasking, 050211 marketing, Business and International Management, Psychology, media_common
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7Marketer Perceptions of Client–Agency Co-Creation: Exploring the Levels of Partnership Collaboration
المؤلفون: Richard Calderwood, Scott Koslow, Sheila L. Sasser
المصدر: Journal of Advertising. 50:309-319
مصطلحات موضوعية: Marketing, Communication, media_common.quotation_subject, 05 social sciences, 050801 communication & media studies, Advertising, Creativity, 0508 media and communications, Advertising campaign, Perception, General partnership, 0502 economics and business, Agency (sociology), Co-creation, 050211 marketing, Business, Business and International Management, ComputingMilieux_MISCELLANEOUS, media_common
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8
المؤلفون: Mario Vafeas
المصدر: Journal of Advertising. 50:299-308
مصطلحات موضوعية: Marketing, Communication, Value proposition, media_common.quotation_subject, 05 social sciences, 050801 communication & media studies, Advertising, 0508 media and communications, Resource (project management), Paradoxes of set theory, Software deployment, 0502 economics and business, Agency (sociology), 050211 marketing, Quality (business), Business, Business and International Management, media_common
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9
المؤلفون: Anne Hamby, Niusha Jones
المصدر: Journal of Advertising. 51:116-131
مصطلحات موضوعية: Marketing, Persuasion, Communication, media_common.quotation_subject, Perspective (graphical), ComputingMilieux_PERSONALCOMPUTING, Advertising, Appraisal theory, Affect (psychology), Emotional engagement, Character (mathematics), Narrative, Business and International Management, Psychology, Social psychology, media_common
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10
المؤلفون: Jennifer Gerard Ball, Taemin Kim
المصدر: Journal of Advertising. 50:622-638
مصطلحات موضوعية: Marketing, Competence (law), Compensation effect, Extension (metaphysics), Unintended consequences, Communication, media_common.quotation_subject, Advertising, Quality (business), Product (category theory), Business and International Management, Psychology, media_common