المؤلفون: Heinze, Justin, Uhlmann, Eric Luis, Diermeier, Daniel

المصدر: Journal of Applied Social Psychology; May2014, Vol. 44 Issue 5, p392-397, 6p, 2 Black and White Photographs, 1 Chart

مصطلحات موضوعية: REPUTATION, TRUST, CORPORATE image, CORPORATE public relations, IMAGE, BRAND repair, CORPORATE culture, TRUTHFULNESS & falsehood