Alternate Title: The effect of marketing dexterity on sustainable competitive advantage. (English)

المؤلفون: فراس محمد العامر, الباحث فاطمه باس

المصدر: Journal of Baghdad College of Economic Sciences University; 2023, Issue 72, p49-68, 20p

مصطلحات موضوعية: RESEARCH personnel, MARKETING, INSURANCE agents, TEST validity, MARKETING planning, COMPETITIVE advantage in business

مصطلحات جغرافية: BAGHDAD (Iraq)

Alternate Title: The Contribution of Personalized Marketing in the Exploitation of Marketing Opportunities. (English)

المؤلفون: محمد محمود حامد الملا حسن

المصدر: Journal of Baghdad College of Economic Sciences University; 2018, Issue 54, p83-104, 21p

Alternate Title: Role of creative marketing in improving marketing efficiency: study exploratory of a sample of workers in the General Company for Cement North. (English)

المؤلفون: ولاء جمال الدين نوري, عمر ياسين محمد الساير الدليمي

المصدر: Journal of Baghdad College of Economic Sciences University; 2018, Issue 54, p131-152, 21p

Alternate Title: Marketing Innovation and its Impact on the Quality of Health Services Applied Research at " Ibn Abetar State Hospital ". (English)

المؤلفون: سندس سعيد رشيد

المصدر: Journal of Baghdad College of Economic Sciences University; 2020, Issue 59, p111-141, 31p

مصطلحات موضوعية: HOSPITAL administration, QUALITY of service, MARKETING management, RELATIONSHIP marketing, HOSPITAL patients

Alternate Title: The Moderated Role Proactive Orientation In Achieving Competitive Advantage Based On Marketing Strategies: an exploratory study of a sample of workers in the Asia-Cell Mobile Telecommunications Company in Iraq. (English)

المؤلفون: عمر ياسين محمد الساير الدليمي

المصدر: Journal of Baghdad College of Economic Sciences University; 2018, Issue 55, p117-138, 22p

Alternate Title: The role of magnetic marketing dimensions to achieve the customer's perceived value: a prospective study of a sample of customers of Carrefour in the city of Dohuk. (English)

المؤلفون: عمر ياسين محمد ال

المصدر: Journal of Baghdad College of Economic Sciences University; 2019, Issue 58, p169-194, 25p

مصطلحات موضوعية: MARKET segmentation, ADVERTISING, TEST interpretation, DIMENSIONS

المؤلفون: الدكتور مصطفى سع, الدكتور إياد عبد, االستاذ الدكتور

المصدر: Journal of Baghdad College of Economic Sciences University; 2019, Issue 58, p1-26, 25p

مصطلحات موضوعية: MARKETING strategy, INTERNATIONAL markets, ECONOMIC impact, STATISTICAL sampling, INTERNATIONAL trade

مصطلحات جغرافية: JORDAN

Alternate Title: The globalization of electronics and its impact on international trade and marketing (theoretical study). (English)

المؤلفون: شهب بفسل أ مد

المصدر: Journal of Baghdad College of Economic Sciences University; 2021, Issue 66, p317-328, 12p

مصطلحات موضوعية: INTERNATIONAL trade, EXPORT marketing, HUMAN resources departments, GLOBALIZATION, MARKETING research

Alternate Title: The effect of pink marketing on consolidating the mental image of the product An exploratory study of the opinions of a sample of women customers of Al- Khouk Commercial Complex - Mansour Branch. (English)

المؤلفون: محمد ع سٍا با انرŸ, حس عبس انعهطة, اسايت ا اًَض عبس 

المصدر: Journal of Baghdad College of Economic Sciences University; 2022, Issue 67, p63-78, 16p

مصطلحات موضوعية: MENTAL imagery, INFLUENCER marketing, PINK, RESEARCH implementation, DIRECT marketing, CUSTOMER loyalty, MARKETING mix

مصطلحات جغرافية: BAGHDAD (Iraq)

المؤلفون: ينب حميد كاطع, ة ماجد حميد

المصدر: Journal of Baghdad College of Economic Sciences University; 2021, Issue 66, p302-316, 15p

مصطلحات موضوعية: STATISTICAL hypothesis testing, BANK management, MARKETING strategy, BANK employees, INFORMATION storage & retrieval systems, INTERNAL marketing, MARKETING management, MARKETING research companies