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1
المؤلفون: Philipp A. Rauschnabel, Matt Wimble, Aaron Ahuvia, Carolin Kaiser
المصدر: Journal of Business Research. 117:707-717
مصطلحات موضوعية: Marketing, Hybrid machine, 05 social sciences, User-generated content, Logo, Sample (statistics), Advertising, Code (semiotics), Brand loyalty, Upload, ComputerApplications_GENERAL, 0502 economics and business, 050211 marketing, Social media, Psychology, ComputingMilieux_MISCELLANEOUS, 050203 business & management
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2
المؤلفون: Pedro Torres, Mário Augusto
المصدر: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAPمصطلحات موضوعية: Marketing, business.industry, media_common.quotation_subject, 05 social sciences, Sample (statistics), Advertising, Structural equation modeling, Conceptual framework, ComputerApplications_GENERAL, 0502 economics and business, Retail banking, Personality, 050211 marketing, Social media, Psychological resilience, Psychology, business, ComputingMilieux_MISCELLANEOUS, 050203 business & management, Consumer behaviour, media_common