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1
المؤلفون: Ekaterina Besson
المصدر: Journal of Business-to-Business Marketing. 25:273-297
مصطلحات موضوعية: Marketing, Relation (database), 05 social sciences, Management Information Systems, Maritime industry, Business marketing, 0502 economics and business, Relationship development, 050211 marketing, Industrial marketing, Business, Relationship marketing, 050203 business & management
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2
المؤلفون: Ronit Segal Hirshberg, Aviv Shoham
المصدر: Journal of Business-to-Business Marketing. 24:257-282
مصطلحات موضوعية: Marketing, 05 social sciences, Conceptual model (computer science), Variance (accounting), Export performance, Management Information Systems, Test (assessment), Behavioral modeling, Power (social and political), Strategic business unit, 0502 economics and business, 050211 marketing, Business, Relationship marketing, 050203 business & management, Industrial organization
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3
المؤلفون: Carmen Camarero-Izquierdo, María Redondo-Carretero
المصدر: Journal of Business-to-Business Marketing. 24:57-74
مصطلحات موضوعية: Marketing, ComputingMilieux_THECOMPUTINGPROFESSION, Electronic business, 05 social sciences, Business model, Management Information Systems, Business relationship management, Qualitative analysis, New business development, Business marketing, 0502 economics and business, Business analysis, 050211 marketing, Business, Relationship marketing, 050203 business & management
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4
المؤلفون: Kun-Hsi Liao
المصدر: Journal of Business-to-Business Marketing. 23:277-291
مصطلحات موضوعية: Marketing, Service (business), Return on marketing investment, business.industry, 05 social sciences, Marketing mix, Marketing strategy, Management Information Systems, Marketing management, Customer advocacy, 0502 economics and business, 050211 marketing, Business, Marketing research, Relationship marketing, 050203 business & management