يعرض 1 - 10 نتائج من 1,192 نتيجة بحث عن '"Marketing"', وقت الاستعلام: 1.48s تنقيح النتائج
  1. 1
    دورية أكاديمية
    Navigating the Neuromarketing Landscape: Valuable Insights for Businesses in a Post-Pandemic World.

    المؤلفون: Singh, Kawalpreet, Kumar, Arvind, Singh, Gursimranjit

    المصدر: Journal of Business-to-Business Marketing; Sep2024, Vol. 31 Issue 3, p261-279, 19p

    مصطلحات موضوعية: MARKETING research companies, LEARNING curve, MARKETING consultants, CONSUMER behavior research, MARKETING research, NEUROMARKETING

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  2. 2
    دورية أكاديمية
    Supplier pro-relational opportunism: Antecedents and effects on cooperative buyer-supplier relationships.

    المؤلفون: Sun, Qianwen, Xu, Liqun

    المصدر: Journal of Business-to-Business Marketing; Sep2024, Vol. 31 Issue 3, p323-342, 20p

    مصطلحات موضوعية: COOPERATIVE binding (Biochemistry), BRAND loyalty, SUPPLY chains, BRANDING (Marketing), REGRESSION analysis

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  3. 3
    دورية أكاديمية

    لا يتم عرض هذه النتيجة على الضيوف.

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  4. 4
    دورية أكاديمية
    Aligning Governance Mechanisms with Organization Forms in Multichannel Marketing.

    المؤلفون: Han, Ying, Zhuang, Guijun

    المصدر: Journal of Business-to-Business Marketing; Apr-Jun2024, Vol. 31 Issue 2, p167-182, 16p

    مصطلحات موضوعية: MULTI-channel integration, TRANSACTION costs, CHINESE corporations, MARKETING channels

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  5. 5
    Growing through Giving: The Role of Paying it Forward in Business-to-Business Marketing

    المؤلفون: Eriksson, Maria Theresa

    المصدر: Journal of Business-to-Business Marketing. 29(2):131-152

    مصطلحات موضوعية: Business-to-business marketing, paying it forward, relationships, B2B, generalized social exchange, Industrial Marketing, Industriell marknadsföring

    وصف الملف: print

    URL الوصول: https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-90082
    https://doi.org/10.1080/1051712x.2022.2058543

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  6. 6
    دورية أكاديمية
    Active or Passive? Examination of Dependency Behavior in Marketing Channels in China.

    المؤلفون: Wei, Ruifeng, Zhuang, Guijun, Pang, Fanglan

    المصدر: Journal of Business-to-Business Marketing; Sep2023, Vol. 30 Issue 3, p297-310, 14p, 3 Diagrams, 5 Charts

    مصطلحات موضوعية: MARKETING channels, STRUCTURAL equation modeling, MARKETING literature, MARKETING executives, MANUFACTURING industries

    مصطلحات جغرافية: CHINA

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  7. 7
    دورية أكاديمية
    Referral Effect in B2B Competitive Marketing - the Ceiling Effect of Referrals -.

    المؤلفون: Zhao, Liming, Ke, Chen

    المصدر: Journal of Business-to-Business Marketing; Apr-Jun2023, Vol. 30 Issue 2, p149-165, 17p, 3 Diagrams, 4 Charts, 1 Graph

    مصطلحات موضوعية: INDUSTRIAL marketing, BUSINESS partnerships, BUSINESS referrals, CONSUMERS, MARKETING strategy, SUPPLIERS

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  8. 8
    دورية أكاديمية
    The Reference Group as Antecedent of Gray Market Participation: An Empirical Analysis.

    المؤلفون: Gimeno-Arias, Fernando, Santos-Jaén, Jose Manuel, León-Gomez, Ana

    المصدر: Journal of Business-to-Business Marketing; Jan-Mar2023, Vol. 30 Issue 1, p45-61, 17p, 8 Charts, 2 Graphs

    مصطلحات موضوعية: GRAY market, ISOMORPHISM (Mathematics), BRANDING (Marketing), PARTICIPATION, MARKETING channels, FAST moving consumer goods, CONSUMER goods

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  9. 9
    دورية أكاديمية
    Effect of Bilateral Controls on Opportunism: The Mediating Role of Commitment.

    المؤلفون: Pang, Fanglan, Yang, Qian, Wei, Ruifeng

    المصدر: Journal of Business-to-Business Marketing; Apr-Jun2023, Vol. 30 Issue 2, p201-214, 14p, 2 Diagrams, 5 Charts

    مصطلحات موضوعية: INCENTIVE (Psychology), MARKETING channels, MONETARY incentives, BUSINESS-to-business electronic markets, BUSINESS-to-business transactions, MANUFACTURING industries

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  10. 10
    دورية أكاديمية
    Sustainable Marketing Management: Using Bibliographic Coupling to Review the State-Of-The-Art and Identify Future Research Prospects.

    المؤلفون: Trang, Pham Ngoc Thu, Hanh Le, Angelina Nhat, Tan, Luc Phan, Sung Cheng, Julian Ming

    المصدر: Journal of Business-to-Business Marketing; Jan-Mar2023, Vol. 30 Issue 1, p63-85, 23p, 1 Diagram, 3 Charts

    مصطلحات موضوعية: CORPORATE sustainability, MARKETING management, SUSTAINABLE design, SOCIAL enterprises, SUSTAINABLE development, SCIENCE databases, WEB databases, SUSTAINABILITY

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