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المؤلفون: Ronald E. Goldsmith, Leisa Reinecke Flynn
المصدر: Journal of Consumer Behaviour. 15:201-207
مصطلحات موضوعية: Social Psychology, Demographics, 05 social sciences, Perspective (graphical), Advertising, Brand engagement, Identification (information), Market segmentation, 0502 economics and business, Economics, 050211 marketing, Materialism, Marketing, Marketing research, Relationship marketing, 050203 business & management, Applied Psychology