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1دورية أكاديمية
المؤلفون: Hoyer, Wayne D, Wan, Echo Wen, Wilcox, Keith
المصدر: Journal of Consumer Research; Aug2024, Vol. 51 Issue 2, p428-438, 11p
مصطلحات موضوعية: CONSUMER research, RESEARCH methodology, MARKETING, CONSUMER behavior research, RESEARCH evaluation
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2دورية أكاديمية
المؤلفون: Barnes, Aaron J, Shavitt, Sharon
المصدر: Journal of Consumer Research; Aug2024, Vol. 51 Issue 2, p276-297, 22p
مصطلحات موضوعية: MARKETING, CONSUMER behavior, CONSUMER attitudes, CROSS-cultural differences, CONSENSUS (Social sciences), PERSUASION (Psychology), CONFORMITY, EXPECTATION (Psychology), SOCIAL cues
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3دورية أكاديمية
المؤلفون: Wilcox, Keith, Laporte, Sandra, Ward, Gabriel
المصدر: Journal of Consumer Research; Aug2024, Vol. 51 Issue 2, p256-275, 20p
مصطلحات موضوعية: PERCEIVED quality, PRODUCT quality, HANDICRAFT, WORKMANSHIP, BRANDING (Marketing), CULTURAL maintenance, CONSUMER attitudes, SOCIAL responsibility
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4دورية أكاديمية
المؤلفون: Packard, Grant, Li, Yang, Berger, Jonah
المصدر: Journal of Consumer Research; Oct2024, Vol. 51 Issue 3, p634-653, 20p
مصطلحات موضوعية: CUSTOMER relations, CONSUMER behavior, COMMUNICATIVE competence, EMOTIVE (Linguistics), COMMUNICATION in marketing, COMMUNICATION strategies, MARKETING & psychology
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5دورية أكاديمية
المؤلفون: Biswas, Dipayan, Abell, Annika, Chacko, Roger
المصدر: Journal of Consumer Research; Oct2024, Vol. 51 Issue 3, p552-570, 19p
مصطلحات موضوعية: CLICK through rate, INTERNET marketing, INTERNET advertising, USER interfaces, WEB design, ICONS (Computer graphics)
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6دورية أكاديمية
المؤلفون: Park, Hanyong, Kwon, JaeHwan, Bagchi, Rajesh
المصدر: Journal of Consumer Research; Oct2024, Vol. 51 Issue 3, p455-473, 19p
مصطلحات موضوعية: MARKETING, PRICES, PRODUCT bundling, PACKAGING, DIVISIBILITY of numbers, CONSUMER behavior, CONSUMPTION (Economics)
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7دورية أكاديمية
المؤلفون: Braun, Michael, Langhe, Bart de, Puntoni, Stefano, Schwartz, Eric M
المصدر: Journal of Consumer Research; Jun2024, Vol. 51 Issue 1, p119-128, 10p
مصطلحات موضوعية: DIGITAL technology, ADVERTISING, CONSUMER research, MARKETING, RESEARCH methodology, EXPERIMENTAL design, CONSUMER behavior
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8دورية أكاديمية
المؤلفون: Schmitt, Bernd
المصدر: Journal of Consumer Research; Jun2024, Vol. 51 Issue 1, p2-6, 5p
مصطلحات موضوعية: CONSUMERS, HUMAN information processing, DECISION making, CONSUMER behavior, ADVERTISING, BRANDING (Marketing)
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9دورية أكاديمية
المؤلفون: Fridman, Ariel, Amir, On, Hansen, Karsten T
المصدر: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1117-1135, 19p
مصطلحات موضوعية: CONSUMER behavior, CONSUMER behavior research, COMPARISON shopping, CONSUMER preferences, CONSUMER preferences research, UNCERTAINTY, MARKETING, REASONING
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10دورية أكاديمية
المؤلفون: Dai, Xianchi, Lin, Yu (Anna), Liang, Jianping, Yang, Chen
المصدر: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1136-1156, 21p
مصطلحات موضوعية: CONSUMERS, GENDER differences (Sociology), MARKETING, CONSUMER behavior, PRODUCT attributes