Alternate Title: Nationalism to Go -- Coke Commercials between Lifestyle and Political Myth. (English)

المؤلفون: Frisch, Nora

المصدر: Journal of Current Chinese Affairs; 2009, Vol. 38 Issue 2, p85-120, 36p

مصطلحات موضوعية: NATIONALISM, TELEVISION advertising, COCA Cola (Trademark), IDENTITY (Psychology), IMAGE, TRENDS

مصطلحات جغرافية: CHINA