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1
المؤلفون: Shelby D. Hunt
المصدر: Journal of Historical Research in Marketing. 11:74-116
مصطلحات موضوعية: Marketing, business.industry, 05 social sciences, Value system, Biography, Public relations, Formative assessment, Marketing management, Publishing, 0502 economics and business, Marketing theory, 050211 marketing, Sociology, business, Macromarketing, Relationship marketing, 050203 business & management
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2
المؤلفون: Christian Grönroos
المصدر: Journal of Historical Research in Marketing. 9:277-301
مصطلحات موضوعية: Marketing, Value (ethics), business.industry, media_common.quotation_subject, 05 social sciences, Public relations, Quantitative marketing research, Marketing science, Originality, Business marketing, 0502 economics and business, Pedagogy, 050211 marketing, Sociology, Marketing research, business, Relationship marketing, 050203 business & management, media_common, Marketing myopia
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3
المؤلفون: Brian K. Jorgensen
المصدر: Journal of Historical Research in Marketing. 9:92-115
مصطلحات موضوعية: Marketing, Value (ethics), media_common.quotation_subject, 05 social sciences, Advertising, Marketing mix, Influencer marketing, Qualitative marketing research, Public Sector Marketing, Content analysis, Originality, 0502 economics and business, 050211 marketing, Sociology, Relationship marketing, 050203 business & management, media_common
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4
المؤلفون: Dale Miller, Bill Merrilees
المصدر: Journal of Historical Research in Marketing. 8:396-415
مصطلحات موضوعية: Marketing, Return on marketing investment, Digital marketing, 060106 history of social sciences, business.industry, 05 social sciences, 06 humanities and the arts, Quantitative marketing research, Marketing strategy, Marketing science, Marketing management, 0502 economics and business, 050211 marketing, 0601 history and archaeology, Business, Marketing research, Relationship marketing
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5
المؤلفون: Mark Tadajewski
المصدر: Journal of historical research in marketing, 2016, Vol.8(2), pp.308-334 [Peer Reviewed Journal]
مصطلحات موضوعية: Marketing, Return on marketing investment, Digital marketing, business.industry, 05 social sciences, Marketing strategy, Market research, Marketing management, 0502 economics and business, 050211 marketing, business, Marketing research, Relationship marketing, 050203 business & management, Marketing myopia
وصف الملف: application/pdf