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1دورية أكاديمية
المؤلفون: Ray, Michael L., Wilkie, William L.
المصدر: Journal of Marketing; Jan1970, Vol. 34 Issue 1, p54-62, 9p, 2 Black and White Photographs, 3 Diagrams
مصطلحات موضوعية: FEAR, CONSUMER attitude research, ADVERTISING & psychology, MARKETING strategy, CONSUMER behavior research, COMMUNICATION in marketing, MESSAGE design logic theory, SOCIAL influence, MARKET segmentation, SOCIAL psychology, MARKETING & psychology, SALES promotion, ECONOMICS, PSYCHOLOGY
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2دورية أكاديمية
المؤلفون: Bagozzi, Richard P., Moore, David J.
المصدر: Journal of Marketing, 1994 Jan 01. 58(1), 56-70.
URL الوصول: https://www.jstor.org/stable/1252251
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3دورية أكاديمية
المؤلفون: Tanner,, John F., Hunt, James B., Eppright, David R.
المصدر: Journal of Marketing, 1991 Jul 01. 55(3), 36-45.
URL الوصول: https://www.jstor.org/stable/1252146