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1دورية أكاديمية
المؤلفون: Ray, Michael L., Wilkie, William L.
المصدر: Journal of Marketing; Jan1970, Vol. 34 Issue 1, p54-62, 9p, 2 Black and White Photographs, 3 Diagrams
مصطلحات موضوعية: FEAR, CONSUMER attitude research, ADVERTISING & psychology, MARKETING strategy, CONSUMER behavior research, COMMUNICATION in marketing, MESSAGE design logic theory, SOCIAL influence, MARKET segmentation, SOCIAL psychology, MARKETING & psychology, SALES promotion, ECONOMICS, PSYCHOLOGY
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المؤلفون: Deborah J. MacInnis, Andreas B. Eisingerich, Yu-Ting Lin
المساهمون: Bill & Melinda Gates Foundation
المصدر: Journal of Marketing. 84:60-78
مصطلحات موضوعية: DIMENSIONS, hope, Social Sciences, FEAR, emotions, perceived control, 050105 experimental psychology, Business economics, FUTURE, Business & Economics, 0502 economics and business, medicine, Business, 0501 psychology and cognitive sciences, Perceived control, Business and International Management, CONCEPTUALIZATION, 1505 Marketing, Marketing, WILL, Conceptualization, business.industry, 05 social sciences, THREAT, anxiety, ABILITY, elaboration, New product development, Anxiety, 050211 marketing, medicine.symptom, Psychology, business, Social psychology, new product adoption, 1506 Tourism
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7556f4498e93a4608353d54f9839b77d
https://doi.org/10.1177/0022242920934495 -
3دورية أكاديمية
المؤلفون: Bagozzi, Richard P., Moore, David J.
المصدر: Journal of Marketing, 1994 Jan 01. 58(1), 56-70.
URL الوصول: https://www.jstor.org/stable/1252251
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4دورية أكاديمية
المؤلفون: Tanner,, John F., Hunt, James B., Eppright, David R.
المصدر: Journal of Marketing, 1991 Jul 01. 55(3), 36-45.
URL الوصول: https://www.jstor.org/stable/1252146