المؤلفون: Fahmida Naheen, Tamer H. Elsharnouby (ORCID 0000-0003-2860-014X)

المصدر: Journal of Marketing for Higher Education. 2024 34(1):368-389.

Peer Reviewed: Y

Page Count: 22

Descriptors: College Students, Self Concept, Student College Relationship, Advertising, Marketing, Consumer Economics, Commercialization, Student Participation, Citizen Participation, Student Behavior

المؤلفون: Umer Zaman, Murat Aktan, Hasnan Baber (ORCID 0000-0002-8951-3501), Shahid Nawaz

المصدر: Journal of Marketing for Higher Education. 2024 34(1):390-414.

Peer Reviewed: Y

Page Count: 25

Descriptors: Educational Change, Electronic Learning, Foreign Countries, Foreign Students, Learner Engagement, Marketing, COVID-19, Pandemics, Reputation, Student Attitudes, Undergraduate Students, Graduate Students, Universities, Online Courses, Measures (Individuals), Validity

مصطلحات جغرافية: South Korea

المؤلفون: Ying Qi Wu, Cecilia Yin Mei Cheong (ORCID 0000-0003-1674-5763)

المصدر: Journal of Marketing for Higher Education. 2024 34(1):321-343.

Peer Reviewed: Y

Page Count: 23

Descriptors: Marketing, Foreign Countries, Universities, Semiotics, Reputation, Design, Institutional Characteristics, Visual Aids

مصطلحات جغرافية: China

المؤلفون: Syed Asim Shah, Muhammad Haroon Shoukat (ORCID 0000-0003-1992-6180), Muhammad Shakil Ahmad, Bilal Khan (ORCID 0000-0002-0366-4414)

المصدر: Journal of Marketing for Higher Education. 2024 34(1):344-367.

Peer Reviewed: Y

Page Count: 24

Descriptors: Colleges, Reputation, Commercialization, Social Media, Computer Mediated Communication, College Students, Interpersonal Relationship, Consumer Economics, Foreign Countries, Public Colleges, Marketing, Higher Education, Competition, Student Attitudes

مصطلحات جغرافية: Pakistan

المؤلفون: Syed Aziz Anwar, M. Sadiq Sohail (ORCID 0000-0002-9253-8515), Ahmed Ankit, Meera Al-Marri

المصدر: Journal of Marketing for Higher Education. 2024 34(1):301-320.

Peer Reviewed: Y

Page Count: 20

Descriptors: Student Centered Learning, Virtual Universities, Foreign Countries, Reputation, Electronic Learning, Educational Environment, Employment Potential, Social Responsibility, Marketing, Diversity (Institutional)

مصطلحات جغرافية: United Arab Emirates, Saudi Arabia, Kuwait

المؤلفون: Monica Khanna (ORCID 0000-0001-5269-4700), Isaac Jacob (ORCID 0000-0003-0126-8378), Anjali Chopra (ORCID 0000-0002-8116-1214)

المصدر: Journal of Marketing for Higher Education. 2024 34(1):116-135.

Peer Reviewed: Y

Page Count: 20

Descriptors: Marketing, College Choice, Institutional Characteristics, Caring, College Faculty, Teacher Student Relationship, Student Recruitment, College Students, Learning Experience, Student Attitudes, Costs, Employment Opportunities, Decision Making, Models, Age Groups, Rating Scales, Factor Analysis

المؤلفون: Sina Esteky (ORCID 0000-0002-4805-8960), S. H. Kalati

المصدر: Journal of Marketing for Higher Education. 2024 34(1):246-261.

Peer Reviewed: Y

Page Count: 16

Descriptors: Marketing, Higher Education, Outcomes of Education, Student Evaluation, Educational Games, Attention, Memorization, Instructional Materials, Instructional Effectiveness, Value Judgment, Universities, College Students

المؤلفون: Khurram Sharif, Mouna Sidi Lemine (ORCID 0000-0001-5568-0814)

المصدر: Journal of Marketing for Higher Education. 2024 34(1):18-43.

Peer Reviewed: Y

Page Count: 26

Descriptors: Universities, Student Satisfaction, Consumer Economics, Helping Relationship, Student Personnel Services, Advertising, Student Attitudes, Marketing, Competition, Visual Aids, Attachment Behavior, Citizenship, Reputation, Teacher Effectiveness, Teacher Student Relationship, Foreign Countries, Student Behavior, Behavioral Objectives

مصطلحات جغرافية: Qatar

المؤلفون: Kevser Tasel-Jurkovic (ORCID 0000-0003-4672-9561), Ipek Altinbasak-Farina (ORCID 0000-0002-3915-6518)

المصدر: Journal of Marketing for Higher Education. 2024 34(1):136-155.

Peer Reviewed: Y

Page Count: 20

Descriptors: Higher Education, College Choice, Decision Making, Social Influences, Reputation, Marketing, Institutional Characteristics, High School Seniors, Correlation, Student Attitudes, Academic Advising, Strategic Planning, Student Recruitment, Educational Change, COVID-19, Pandemics, Models, Intention

المؤلفون: S. Mostafa Rasoolimanesh (ORCID 0000-0001-7138-0280), Poh Ling Tan, Mehran Nejati, Azadeh Shafaei

المصدر: Journal of Marketing for Higher Education. 2024 34(1):156-177.

Peer Reviewed: Y

Page Count: 22

Descriptors: Marketing, Social Responsibility, Institutional Characteristics, Private Colleges, Reputation, Trust (Psychology), Educational Theories, Foreign Countries, Corporations, Correlation, Higher Education

مصطلحات جغرافية: Malaysia