المؤلفون: Nuttapol Assarut, Nassim Dehouche, Apiradee Wongkitrungrueng

المصدر: Journal of Marketing Management. 36:488-518

مصطلحات موضوعية: Marketing, Strategy and Management, 05 social sciences, Perspective (graphical), Advertising, Live streaming, Extant taxon, 0502 economics and business, 050211 marketing, Business, Relationship marketing, 050203 business & management, Direct selling, Communication channel

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::5bcb052d43395ad4a7024a1a41e3f353
https://doi.org/10.1080/0267257x.2020.1748895

المؤلفون: Jeff B. Murray, Harvir S. Bansal, Chatura Ranaweera, Timothy Jones

المصدر: Journal of Marketing Management. 34:865-901

مصطلحات موضوعية: Marketing, Relationship satisfaction, Knowledge management, business.industry, Strategy and Management, media_common.quotation_subject, 05 social sciences, 0502 economics and business, Loyalty, Key (cryptography), 050211 marketing, business, Psychology, Relationship marketing, 050203 business & management, media_common

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::9040cba58ebc682c8bd2d1c9a7a79243
https://doi.org/10.1080/0267257x.2018.1520281

المؤلفون: Judy Drennan, Lynda Andrews, Tony Carr

المصدر: Journal of Marketing Management. 32:1670-1700

مصطلحات موضوعية: Marketing, Customer retention, Knowledge management, Customer profitability, business.industry, Strategy and Management, 05 social sciences, Customer lifetime value, Customer advocacy, Customer equity, 0502 economics and business, 050211 marketing, Customer intelligence, business, Customer to customer, Relationship marketing, 050203 business & management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::60c9b1b1d03dc513b8e116dc526d84d8
https://doi.org/10.1080/0267257x.2016.1260043

المؤلفون: Bernard Cova, Veronique Cova

المساهمون: KEDGE Business School [Marseille], Centre d'Études et de Recherche en Gestion d'Aix-Marseille (CERGAM), Aix Marseille Université (AMU)-Université de Toulon (UTLN)

المصدر: Journal of Marketing Management
Journal of Marketing Management, Westburn Publishers, 2014, 30 (11-12), pp.1086-1100. ⟨10.1080/0267257X.2014.929165⟩

مصطلحات موضوعية: Marketing, Consumption (economics), business.industry, Strategy and Management, 05 social sciences, Public relations, 0502 economics and business, [SHS.GESTION]Humanities and Social Sciences/Business administration, 050211 marketing, Applied research, business, Relationship marketing, Consumer culture theory, ComputingMilieux_MISCELLANEOUS, 050203 business & management

URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::23657d6e8349d15b88c437eb584c0d4f
https://doi.org/10.1080/0267257x.2014.929165