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1
المؤلفون: Lindberg, F., Mossberg, Lena, 1956
المصدر: Journal of Marketing Management. 39(5/6):498-519
مصطلحات موضوعية: Business Administration, Företagsekonomi, Experiential marketing, experiential consumption, collective narrative, sociology of narrative, tourist experiences, consumer culture, narrative worlds, consumers, identity, experience, transportation, transformation, communication, sociology, culture, texts, Business & Economics
URL الوصول: https://gup.ub.gu.se/publication/318839
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2
المؤلفون: Hartmann, Benjamin J., 1981, Ostberg, J.
المصدر: Journal of Marketing Management. 38(15/16):1796-1809
مصطلحات موضوعية: Business Administration, Företagsekonomi, Music, marketing, consumer culture, representation, tourism, experience, consumer perceptions, commodification, economy, Business & Economics
URL الوصول: https://gup.ub.gu.se/publication/322486