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1
المصدر: Journal of Marketing Research. 44:185-199
مصطلحات موضوعية: Marketing, Economics and Econometrics, Customer retention, media_common.quotation_subject, 05 social sciences, Advertising, Price premium, Loyalty business model, Willingness to pay, 0502 economics and business, Value (economics), Loyalty, 050211 marketing, Business, Business and International Management, Relationship marketing, 050203 business & management, Consumer behaviour, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::7309c3c9182f3e99b25f13384e97c7a0
https://doi.org/10.1509/jmkr.44.2.185 -
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المؤلفون: Utpal M. Dholakia
المصدر: Journal of Marketing Research. 43:109-120
مصطلحات موضوعية: Marketing, Value (ethics), Economics and Econometrics, Stylized fact, business.industry, media_common.quotation_subject, 05 social sciences, Advertising, Customer relationship management, Self-determination, Perception, Longitudinal field, 0502 economics and business, 050211 marketing, Coupon, Business and International Management, business, Relationship marketing, 050203 business & management, media_common
URL الوصول: https://explore.openaire.eu/search/publication?articleId=doi_________::711a95e8ab15c2d926f14cc37045faab
https://doi.org/10.1509/jmkr.43.1.109