المؤلفون: LIANG GUO

المصدر: Journal of Marketing Research (JMR); Feb2015, Vol. 52 Issue 1, p77-89, 13p, 2 Black and White Photographs, 1 Graph

مصطلحات موضوعية: BEHAVIORAL economics, AVERSION, SELLING, FAIRNESS, PROFIT, CONSUMER attitudes, PRICING, VARIABLE costs, ECONOMIC competition, DISTRIBUTION (Economic theory), REFERENCE pricing