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1
المؤلفون: Saima, M. Altaf Khan
المصدر: Journal of Promotion Management. 27:503-523
مصطلحات موضوعية: Marketing, Digital marketing, Mediation (Marxist theory and media studies), business.industry, Perception, media_common.quotation_subject, Credibility, Advertising, Social media, business, Influencer marketing, media_common
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2
المؤلفون: Ioanna Papasolomou, Yioula Melanthiou
المصدر: Journal of Promotion Management. 18:319-328
مصطلحات موضوعية: Marketing, Business-to-government, Return on marketing investment, Digital marketing, business.industry, social media, Social Sciences, Advertising, marketing public relations, promotion, Public relations, Marketing strategy, Marketing science, Influencer marketing, Marketing management, Economics and Business, consumer generated marketing, business, Marketing research