يعرض 1 - 10 نتائج من 24 نتيجة بحث عن '"Influencer marketing"', وقت الاستعلام: 1.51s تنقيح النتائج
  1. 1
    دورية أكاديمية
    Increasing Trust in Influencer Marketing: The Effects of Sponsorship Disclosure and Endorser Type.

    المؤلفون: Jia, Wufan, Fu, Lunrui, Dai, Yue

    المصدر: Journal of Promotion Management; May2024, Vol. 30 Issue 4, p615-638, 24p

    مصطلحات موضوعية: TRUST, INFLUENCER marketing, SOCIAL media in marketing, DISCLOSURE, CORPORATE sponsorship

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  2. 2
    دورية أكاديمية
    Influencer Marketing in Web 3.0: How Algorithm-Related Influencer following Norms Affect Influencer Endorsement Effectiveness.

    المؤلفون: Feng, Yang, Xie, Quan

    المصدر: Journal of Promotion Management; Apr2024, Vol. 30 Issue 3, p444-472, 29p

    مصطلحات موضوعية: INFLUENCER marketing, INTERNET marketing, MEDIA exposure, MARKETING effectiveness, STRUCTURAL equation modeling

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  3. 3
    دورية أكاديمية
    The Depiction of Beauty-by-Beauty Influencers on Instagram and Generations Z's Perception of Them.

    المؤلفون: Williams, David E., Pochipinski, Breanna, MacDonald, Michaela, Caulfield, Jane

    المصدر: Journal of Promotion Management; Apr2024, Vol. 30 Issue 3, p473-512, 40p

    مصطلحات موضوعية: GENERATION Z, INFLUENCER marketing, PERSONAL beauty, CULTURAL values, CONSUMERS

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  4. 4
    دورية أكاديمية
    (Over)Eating with Our Eyes: An Examination of Mukbang Influencer Marketing and Consumer Engagement with Food Brands.

    المؤلفون: Dam, Linda, Borsai, Anne Marie Basaran, Burroughs, Benjamin

    المصدر: Journal of Promotion Management; 2024, Vol. 30 Issue 2, p227-251, 25p

    مصطلحات موضوعية: EYE examination, INFLUENCER marketing, PARASOCIAL relationships, CONSUMER psychology, CONSUMER attitudes, FOOD advertising

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  5. 5
    دورية أكاديمية
    Analyzing the Influence of Social Media Influencer's Attributes and Content Esthetics on Endorsed Brand Attitude and Brand-Link Click Behavior: The Mediating Role of Brand Content Engagement.

    المؤلفون: Mir, Imran Anwar, Salo, Jari

    المصدر: Journal of Promotion Management; 2024, Vol. 30 Issue 1, p1-28, 28p

    مصطلحات موضوعية: INFLUENCER marketing, CONSUMER attitudes, CONSUMER psychology, AESTHETICS, BRAND image

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  6. 6
    دورية أكاديمية
    Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers' Climate Change Messaging.

    المؤلفون: Yang, Jeongwon, Chuenterawong, Ploypin, Lee, Heejae, Chock, T. Makana

    المصدر: Journal of Promotion Management; Jul2023, Vol. 29 Issue 5, p705-734, 30p, 2 Diagrams, 3 Charts

    مصطلحات موضوعية: CONSUMER attitudes, SOCIAL media in marketing, CLIMATE change, SOCIAL responsibility of business, INFLUENCER marketing, TRUST, EXPECTANCY theories

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  7. 7
    دورية أكاديمية
    A Comparison of Lifestyle Marketing and Brand Influencer Advertising for Generation Z Instagram Users.

    المؤلفون: Hazari, Sunil, Sethna, Beheruz N.

    المصدر: Journal of Promotion Management; May2023, Vol. 29 Issue 4, p491-534, 44p, 1 Diagram, 12 Charts

    مصطلحات موضوعية: AWARENESS advertising, BRANDING (Marketing), INFLUENCER marketing, GENERATION Z, REGRESSION analysis, ADVERTISING

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  8. 8
    دورية أكاديمية
    Social Media Influencer Promoted Sustainable Fashion: Effects of Sponsorship and Benefit Association.

    المؤلفون: Kapoor, Payal S., Tagore, Abhinav, Dua, Sahil

    المصدر: Journal of Promotion Management; May2023, Vol. 29 Issue 4, p461-490, 30p, 2 Color Photographs, 1 Diagram, 1 Chart, 2 Graphs

    مصطلحات موضوعية: INFLUENCER marketing, INTERNET celebrities, SUSTAINABLE fashion, SPORTS sponsorship, CLOTHING industry, SUSTAINABILITY

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  9. 9
    دورية أكاديمية
    Factors Affecting the Attitudes and Behavioral Intentions of Followers toward Advertising Content Embedded within YouTube Influencers' Videos.

    المؤلفون: Kim, Eunyoung, Kim, Yeojin

    المصدر: Journal of Promotion Management; Nov2022, Vol. 28 Issue 8, p1235-1256, 22p, 1 Diagram, 1 Chart

    مصطلحات موضوعية: INFLUENCER marketing, ATTITUDE (Psychology), INTENTION, TRUST

    الشركة/الكيان: GOOGLE Inc.

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  10. 10
    دورية أكاديمية
    Instagram Influencers: The Role of Opinion Leadership in Consumers' Purchase Behavior.

    المؤلفون: Fakhreddin, Farbod, Foroudi, Pantea

    المصدر: Journal of Promotion Management; Aug2022, Vol. 28 Issue 6, p795-825, 31p, 1 Diagram, 7 Charts

    مصطلحات موضوعية: CONSUMER behavior, LEADERSHIP, INFLUENCER marketing, TREND setters, SOCIAL marketing, SOCIAL media

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