Alternate Title: Employing Digital Content Marketing Methods in Bahraini Private Universities via Instagram. (English)

المؤلفون: محمد مصطفى رفعت م

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Jul-Sep2022, Issue 40, p321-361, 42p

مصطلحات موضوعية: EVENT marketing, UNIVERSITY rankings, CONTENT marketing, PHOTOGRAPH albums, UNIVERSITY faculty

مصطلحات جغرافية: PERSIAN Gulf

الشركة/الكيان: UNITED Nations

Reviews & Products: NEW York Times, The (Newspaper)

Alternate Title: The Impacts of Using Cryptocurrency on the Management of Marketing Activities in Cyberspace. (English)

المؤلفون: عبير إبراهي

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Apr2024, Issue 50, p34-76, 34p

مصطلحات موضوعية: CRYPTOCURRENCY exchanges, MARKETING management, CYBERSPACE, ELECTRONIC money, FINANCIAL institutions, BITCOIN

Alternate Title: Experts' Attitudes Towards the Future of Integrating AI Applications in Integrated Marketing Communications for Egyptian Companies: A Prospective Study. (English)

المؤلفون: د. نهى حسين محمد م

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Oct2021, Issue 35, Following p73-133, 62p

مصطلحات موضوعية: INTEGRATED marketing, ARTIFICIAL intelligence, SOCIAL ethics, JUDGMENT sampling, MARKETING strategy

Alternate Title: Marketing Public Relations Strategies to Achieve Sustainable Development Goals Via Government Digital Platforms. (English)

المؤلفون: غادة سيف ثابت سيف

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Jul-Sep2022, Issue 40, p239-272, 35p

مصطلحات موضوعية: DIALOGIC theory (Communication), BUSINESS planning, MARKETING, PUBLIC relations, SUSTAINABLE development

Alternate Title: The Role of Social Media Users in Supporting the Boycott and Marketing of Alternative Egyptian Products After the War on Gaza 2023: An Applied Study Focusing on (X) “Formerly Twitter”. (English)

المؤلفون: شيماء عز الدين زك

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Jan-Mar2024, Issue 49, p71-105, 36p

Alternate Title: The Impact of Websites and Social Networks in Achieving the Dimensions of Digital Marketing in Egyptian Institutions: An Analytical Study on a Sample of Productive Organizations. (English)

المؤلفون: رمضان إبراهيم عط

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Oct-Dec2022, Issue 42 Part 1, p337-378, 43p

مصطلحات موضوعية: ONLINE social networks, INTERNET marketing, PUBLIC companies, PRIVATE companies, FOOD industry

Alternate Title: The Public’s Attitudes towards the Marketing Activities of Car Companies Operating in Egypt. (English)

المؤلفون: أ. م. د . محمد حسني حس

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Oct2021, Issue 36, p193-231, 39p

مصطلحات موضوعية: CORPORATE websites, ACQUISITION of data, EMAIL, DATA modeling, AUTOMOBILES

Alternate Title: Role of the Social Marketing Campaigns in Electronic Media in Building Concept of the Social Responsibility towards the Saudi Public. (English)

المؤلفون: رشاعبد الرحيممز&, منيرة مساعد راشد

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Oct2022, Issue 41, p89-10, 53p

مصطلحات موضوعية: SOCIAL marketing, SOCIAL problems, SOCIAL types, DIGITAL media, DUTY, SOCIAL media, VIRTUAL communities, COMMUNITIES

مصطلحات جغرافية: SAUDI Arabia

Alternate Title: Consciousness of University Saudi Youth for the Potential Risks of Electronic Marketing of Pharmaceutical Products: Empirical Study. (English)

المؤلفون: هويدا محمد لطف ي, نادرة صالح باحمد

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Jan-Mar2022, Issue 37, p163-40, 61p

مصطلحات موضوعية: INTERNET marketing, CONSUMER behavior, ELECTRONIC markets, RISK perception, DRUG marketing, VITAMINS, AT-risk youth

Alternate Title: Marketing Communication Management in the Saudi Health Institutions: A Case Study on King Abdullah Medical City in Makkah. (English)

المؤلفون: عزة جلال حسي ن, عبير عبد اللطيف ا

المصدر: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust; Apr2021, Issue 32, p11-54, 44p

مصطلحات موضوعية: PERSONNEL management, INDUSTRIAL management, MARKETING management, CORPORATE communications, MENTAL imagery

مصطلحات جغرافية: MECCA (Saudi Arabia)

People: ABDULLAH, King of Saudi Arabia, 1924-2015