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المؤلفون: Frances Gunn, Younghee Lee, Jungkun Park, Scott Shim
المصدر: Journal of Retailing and Consumer Services. 26:115-124
مصطلحات موضوعية: Marketing, Value (ethics), business.industry, Taste (sociology), media_common.quotation_subject, Affect (psychology), Innovation adoption, Industrial design, Consumer innovativeness, New product development, Business, Product (category theory), media_common