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1
المؤلفون: Marcos Feraidoon Raafat, Donald Sciglimpaglia
المصدر: Journal of Strategic Marketing. 30:667-690
مصطلحات موضوعية: Marketing, Demand side, business.industry, Strategy and Management, 05 social sciences, Business model, Freemium, Marketing strategy, Market segmentation, 0502 economics and business, 050211 marketing, Business, 050203 business & management
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2
المؤلفون: Stephen R. Gulliver, Basel Khashab, Rami M. Ayoubi
المصدر: Journal of Strategic Marketing. 30:627-651
مصطلحات موضوعية: Marketing, Process management, Higher education, business.industry, Strategy and Management, 0502 economics and business, 05 social sciences, 050211 marketing, Strategic management, Business, Customer relationship management, Marketing strategy, 050203 business & management
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3
المؤلفون: Rafael Wagner, Natália Araujo Pacheco
المصدر: Journal of Strategic Marketing. 28:583-600
مصطلحات موضوعية: TheoryofComputation_MISCELLANEOUS, Marketing, business.industry, Strategy and Management, 05 social sciences, Control (management), TheoryofComputation_GENERAL, Marketing strategy, Microeconomics, Reverse auction, 0502 economics and business, 050211 marketing, Business, 050203 business & management, Mechanism (sociology)
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4
المؤلفون: Timothy Marjoribanks, Marthin Nanere, Gillian Sullivan Mort, Suzanne Young, Clare D'Souza, Jubin Jacob John
المصدر: Journal of Strategic Marketing. 27:417-434
مصطلحات موضوعية: Marketing, business.industry, Strategy and Management, 05 social sciences, ISO 14000, Marketing strategy, Influencer marketing, 0502 economics and business, Sustainability, Environmental management system, 050211 marketing, Business, 050203 business & management, Industrial organization
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5
المؤلفون: Abdul Haseeb Chaudhary
المصدر: Journal of Strategic Marketing. 26:i-xi
مصطلحات موضوعية: Marketing, Value (ethics), Apprehension, business.industry, Strategy and Management, media_common.quotation_subject, 05 social sciences, Word of mouth, 050109 social psychology, Advertising, Marketing strategy, Brand loyalty, Affection, 0502 economics and business, Loyalty, medicine, 050211 marketing, 0501 psychology and cognitive sciences, medicine.symptom, business, Construct (philosophy), media_common
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6
المؤلفون: Bruce A. Huhmann, Brian J. Taillon
المصدر: Journal of Strategic Marketing. 27:268-279
مصطلحات موضوعية: Marketing, Knowledge management, business.industry, Strategy and Management, media_common.quotation_subject, 05 social sciences, Enterprise value, Conceptual model (computer science), Word of mouth, Self service technology, Marketing strategy, 0502 economics and business, Loyalty, 050211 marketing, Profitability index, Customer satisfaction, Business, 050203 business & management, media_common
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7
المصدر: Journal of Strategic Marketing. 26:723-739
مصطلحات موضوعية: Marketing, Product design, business.industry, Strategy and Management, media_common.quotation_subject, 05 social sciences, Context (language use), Marketing strategy, Product (business), Brand management, Corporate branding, 0502 economics and business, Corporate social responsibility, 050211 marketing, Quality (business), business, 050203 business & management, media_common
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8
المؤلفون: Farshid Shams, Andrea Pérez, Muhammad Mohsin Butt, Stephen Wilkins
المصدر: Journal of Strategic Marketing. 27:210-226
مصطلحات موضوعية: Marketing, business.industry, Strategy and Management, 05 social sciences, Advertising, Islam, Marketing strategy, Product (business), Halal food, Market segmentation, Order (business), 0502 economics and business, 050211 marketing, Food service, Business, 050203 business & management
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9
المؤلفون: Brian Tilston Smith
المصدر: Journal of Strategic Marketing. 27:38-49
مصطلحات موضوعية: Marketing, business.industry, Strategy and Management, 05 social sciences, Marketing strategy, Marketing mix, Test (assessment), Work (electrical), 0502 economics and business, 050211 marketing, business, 050203 business & management, Strategic marketing
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10
المؤلفون: Natalie Limb, Wilson Ozuem, Geoff Lancaster
المصدر: Journal of Strategic Marketing. 26:356-372
مصطلحات موضوعية: Marketing, Return on marketing investment, Digital marketing, business.industry, Strategy and Management, Marketing effectiveness, 05 social sciences, Z492, Marketing strategy, Marketing mix, Marketing management, Business marketing, 0502 economics and business, 050211 marketing, Z441, HF5410_Marketing, business, Marketing research, 050203 business & management
وصف الملف: application/pdf