-
1
المؤلفون: Shanti Greene, Henry Greene
المصدر: Journal of Targeting, Measurement and Analysis for Marketing. 16:298-311
مصطلحات موضوعية: Marketing, Economics and Econometrics, business.industry, Strategy and Management, Geodemography, computer.software_genre, CHAID, Marketing strategy, Market segmentation, Data quality, Segmentation, Geodemographic segmentation, Business, Data mining, Statistics, Probability and Uncertainty, computer, Finance, Consumer behaviour
-
2
المؤلفون: Peter Sleight
المصدر: Journal of Targeting, Measurement and Analysis for Marketing. 12:379-388
مصطلحات موضوعية: Marketing, Economics and Econometrics, Computer science, business.industry, Strategy and Management, Census, Customer relationship management, Advertising research, Data quality, Information system, Performance measurement, Geodemographic segmentation, Statistics, Probability and Uncertainty, business, Neighbourhood (mathematics), Finance