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1
المؤلفون: Sara Hanson, Hong Yuan
المصدر: Journal of the Academy of Marketing Science. 46:768-787
مصطلحات موضوعية: Marketing, Economics and Econometrics, business.industry, media_common.quotation_subject, 05 social sciences, Advertising, Customer relationship management, Marketing strategy, Leverage (negotiation), Brand relationship, 0502 economics and business, 050211 marketing, Business, Coupon, Business and International Management, Empowerment, Relationship marketing, 050203 business & management, Reputation, media_common
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2
المؤلفون: Bulent Menguc, Sara L. Stefani, Simon J. Bell
المصدر: Journal of the Academy of Marketing Science. 32:112-126
مصطلحات موضوعية: Marketing, Economics and Econometrics, Customer retention, ComputingMilieux_THECOMPUTINGPROFESSION, 05 social sciences, Advertising, Customer advocacy, Marketing management, Business marketing, 0502 economics and business, 050211 marketing, Customer satisfaction, Business, Business and International Management, Customer intelligence, Customer to customer, Relationship marketing, 050203 business & management