-
1
المصدر: Journal of the Academy of Marketing Science. 48:1138-1155
مصطلحات موضوعية: Marketing, Economics and Econometrics, business.industry, media_common.quotation_subject, 05 social sciences, Perspective (graphical), Interpersonal communication, Customer relationship management, Moderation, Affect (psychology), Loyalty business model, 0502 economics and business, Loyalty, ComputingMilieux_COMPUTERSANDSOCIETY, 050211 marketing, Business, Business and International Management, Relationship marketing, 050203 business & management, media_common
-
2
المصدر: Journal of the Academy of Marketing Science. 48(3):565-583
مصطلحات موضوعية: CONSUMER, Economics and Econometrics, Mediation (statistics), Customer loyalty, LOYALTY, GRATITUDE, SATISFACTION, media_common.quotation_subject, Word of mouth, Confidence, Affect (psychology), Loyalty business model, Special treatment, Relationship marketing, WORD-OF-MOUTH, 0502 economics and business, Loyalty, Quality (business), Business and International Management, Marketing, RELATIONSHIP QUALITY, media_common, Service (business), OUTCOMES, ROLES, 05 social sciences, Relational benefits, SWITCHING COSTS, Meta-analysis, Social benefits, 050211 marketing, Business, TRUST, 050203 business & management
-
3
المؤلفون: Christian Homburg, Danijel Jozic, Christina Kuehnl
المصدر: Journal of the Academy of Marketing Science. 45:377-401
مصطلحات موضوعية: Marketing, Economics and Econometrics, Customer retention, business.industry, 05 social sciences, Marketing strategy, Marketing mix, Loyalty business model, Customer advocacy, Marketing management, 0502 economics and business, 050211 marketing, Business, Business and International Management, Marketing research, Relationship marketing, 050203 business & management