يعرض 1 - 10 نتائج من 4,200 نتيجة بحث عن '"Marketing"', وقت الاستعلام: 1.14s تنقيح النتائج
  1. 1
    دورية أكاديمية
    Beyond text: Marketing strategy in a world turned upside down.

    المؤلفون: Wang, Xin, Bendle, Neil, Pan, Yinjie

    المصدر: Journal of the Academy of Marketing Science; Jul2024, Vol. 52 Issue 4, p939-954, 16p

    مصطلحات موضوعية: MARKETING strategy, RESEARCH personnel, MACHINE learning, MARKETING executives, CONSUMERS, ADVICE

    الشركة/الكيان: AMAZON Web Services Inc.

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  2. 2
    دورية أكاديمية
    Silently killing your panelists one email at a time: The true cost of email solicitations.

    المؤلفون: Ferecatu, Alina, De Bruyn, Arnaud, Mukherjee, Prithwiraj

    المصدر: Journal of the Academy of Marketing Science; Jul2024, Vol. 52 Issue 4, p1216-1239, 24p

    مصطلحات موضوعية: MARKETING research companies, DIFFERENTIAL evolution, MARKETING, CUSTOMER lifetime value, LABOR mobility

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  3. 3
    دورية أكاديمية
    The accessor effect: How (and for whom) renters' lack of perceived brand commitment dilutes brand image.

    المؤلفون: Barnes, Aaron J., White, Tiffany Barnett

    المصدر: Journal of the Academy of Marketing Science; Jul2024, Vol. 52 Issue 4, p1069-1085, 17p

    مصطلحات موضوعية: CONSUMER behavior, BUSINESS models, BRAND extension, BRAND image, CONSUMER psychology, EVIDENCE gaps, BRANDING (Marketing)

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  4. 4
    دورية أكاديمية
    Marketing capability and the turnaround of financially distressed firms.

    المؤلفون: Bhattacharya, Abhi, Johnson, Joseph, Faramarzi, Ashkan, Jindal, Niket, Johnson, Ross W.

    المصدر: Journal of the Academy of Marketing Science; Jul2024, Vol. 52 Issue 4, p1195-1215, 21p

    مصطلحات موضوعية: MARKETING, CORPORATE turnarounds, BUSINESS enterprises, WELL-being

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  5. 5
    دورية أكاديمية
    How within-person research can extend marketing knowledge.

    المؤلفون: Childs, Dayle, Lee, Nick, Cadogan, John W., Dewsnap, Belinda

    المصدر: Journal of the Academy of Marketing Science; May2024, Vol. 52 Issue 3, p695-714, 20p

    مصطلحات موضوعية: MARKETING research, MARKETING theory, RESEARCH personnel, EMPIRICAL research

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  6. 6
    دورية أكاديمية
    Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor.

    المؤلفون: Sablotny-Wackershauser, Verena, Lichters, Marcel, Guhl, Daniel, Bengart, Paul, Vogt, Bodo

    المصدر: Journal of the Academy of Marketing Science; May2024, Vol. 52 Issue 3, p610-633, 24p

    مصطلحات موضوعية: RESEARCH personnel, MARKETING research, FORECASTING, SAMPLE size (Statistics), PREDICTIVE validity

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  7. 7
    دورية أكاديمية
    Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics.

    المؤلفون: Lee, Ben, Misra, Shekhar, Haon, Christophe

    المصدر: Journal of the Academy of Marketing Science; May2024, Vol. 52 Issue 3, p859-891, 33p

    مصطلحات موضوعية: INNOVATIONS in business, PROCESS capability, BOARDS of directors, CORPORATE culture, MARKETING theory, MARKET orientation, CUSTOMER orientation

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  8. 8
    دورية أكاديمية
    Making new enemies: How suppliers' digital disintermediation strategy shifts consumers' use of incumbent offerings.

    المؤلفون: Schauerte, Nico, Schauerte, Ricarda, Becker, Maren, Hennig-Thurau, Thorsten

    المصدر: Journal of the Academy of Marketing Science; May2024, Vol. 52 Issue 3, p672-694, 23p

    مصطلحات موضوعية: HOME entertainment industry, INCUMBENCY (Public officers), CONSUMERS, SUPPLIERS, VIDEO on demand, STREAMING video & television, MARKETING theory

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  9. 9
    دورية أكاديمية
    Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing.

    المؤلفون: Valenti, Albert, Srinivasan, Shuba, Yildirim, Gokhan, Pauwels, Koen

    المصدر: Journal of the Academy of Marketing Science; May2024, Vol. 52 Issue 3, p815-834, 20p

    مصطلحات موضوعية: MULTI-channel integration, CONSUMERS, INTERNET sales, FIELD research, MARKETING

    مصطلحات جغرافية: UNITED States

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  10. 10
    دورية أكاديمية
    Personalized email marketing in loyalty programs: The role of multidimensional construal levels.

    المؤلفون: Zhang, Junzhou, Liu-Thompkins, Yuping

    المصدر: Journal of the Academy of Marketing Science; Jan2024, Vol. 52 Issue 1, p196-216, 21p

    مصطلحات موضوعية: CUSTOMER loyalty programs, FREQUENT flyer programs, COMMUNICATION in marketing, MARKETING, CONSUMERS

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