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1دورية أكاديمية
المؤلفون: Tapiero, Charles S.
المصدر: Management Science; Sep79, Vol. 25 Issue 9, p907-915, 9p
مصطلحات موضوعية: ADVERTISING, SALES promotion, MARKETING strategy, GAME theory, DIFFERENTIAL games, MARKET share, MATHEMATICAL optimization, GOODWILL (Commerce), MARKOV processes, POISSON distribution, MARKETING research, UNCERTAINTY (Information theory), CONCAVE functions, TWO-person zero-sum games