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1دورية أكاديمية
المؤلفون: Zufryden, Fred S.
المصدر: Management Science; Sep75, Vol. 22 Issue 1, p116-124, 9p
مصطلحات موضوعية: ADVERTISING media planning, ADVERTISING, MARKETING models, MARKETING strategy, CRITICISM, MEDIA buying services, CONSUMER behavior, OPERATIONS research, MANAGEMENT science
People: LODISH, Leonard
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2دورية أكاديمية
المؤلفون: Lodish, Leonard M.
المصدر: Management Science; Sep75, Vol. 22 Issue 1, p111-115, 5p
مصطلحات موضوعية: MEDIA buying services, DIMINISHING returns, ADVERTISING media planning, ADVERTISING, MARKETING models, ERRORS, OPERATIONS research, MANAGEMENT science
People: ZUFRYDEN, Fred S.