المؤلفون: Winer, Russell S.
المصدر: Management Science; Jan1980, Vol. 26 Issue 1, p78-85, 8p
مصطلحات موضوعية: ADVERTISING, CONSUMER behavior, MARKETING research, SALES promotion, ADVERTISING spending, CONSUMER research, MARKETING models, MARKETING strategy, MATHEMATICAL models, STOCHASTIC processes, STOCHASTIC models