المؤلفون: Donna, Javier D., Pereira, Pedro, Pires, Tiago, Trindade, André

المصدر: Management Science; Nov2022, Vol. 68 Issue 11, p8083-8115, 33p, 1 Diagram, 8 Charts, 2 Graphs

مصطلحات موضوعية: CONSUMERS, WHOLESALE prices, MARKETING channels, CONSUMPTION (Economics), PRICES, OUTDOOR advertising

مصطلحات جغرافية: BRAZIL

المؤلفون: Sun, Qi, Wu, Fang, Li, Shanjun, Grewal, Rajdeep

المصدر: Management Science; Sep2021, Vol. 67 Issue 9, p5857-5877, 21p

مصطلحات موضوعية: BOYCOTTS, COUNTRY of origin (Commerce), AUTOMOBILE marketing, PUBLIC demonstrations, ADVERTISING effectiveness, AUTOMOBILE sales & prices

مصطلحات جغرافية: NANJING (Jiangsu Sheng, China), BEIJING (China)

المؤلفون: Zantedeschi, Daniel, Feit, Eleanor McDonnell, Bradlow, Eric T.

المصدر: Management Science; Aug2017, Vol. 63 Issue 8, p2706-2728, 23p

مصطلحات موضوعية: ADVERTISING, EMAIL, INDIVIDUAL differences, MARKETING strategy, TARGET marketing, DIRECT marketing

المؤلفون: Qiaowei Shen, Villas-Boas, J. Miguel

المصدر: Management Science; May2018, Vol. 64 Issue 5, p2047-2064, 18p, 8 Graphs

مصطلحات موضوعية: CONSUMER behavior, MARKETING strategy, ELECTRONIC commerce, ADVERTISING

المؤلفون: Khim-Yong Goh, Kai-Lung Hui, Png, Ivan P. L.

المصدر: Management Science; Dec2015, Vol. 61 Issue 12, p2982-3000, 19p, 1 Diagram, 5 Charts, 4 Graphs, 3 Maps

مصطلحات موضوعية: ADVERTISING, DIRECT marketing, EXTERNALITIES, FALSIFICATION of data, UNITED States economic policy, MARKETING

المؤلفون: Fong, Nathan M.

المصدر: Management Science; Jul2017, Vol. 63 Issue 7, p2353-2364, 12p, 1 Diagram, 9 Charts, 6 Graphs

مصطلحات موضوعية: DIRECT marketing, RETAIL industry, WHOLESALE trade, ADVERTISING, INFORMATION technology

المؤلفون: Gopinath, Shyam, Chintagunta, Pradeep K., Venkataraman, Sriram

المصدر: Management Science; Dec2013, Vol. 59 Issue 12, p2635-2654, 20p, 13 Charts, 3 Graphs

مصطلحات موضوعية: WORD of mouth advertising, VIRAL marketing, BLOGS, FILM box office revenue, MOTION picture marketing, ECONOMICS

المؤلفون: Pancras, Joseph, Sriram, S., Kumar, V.

المصدر: Management Science; Nov2012, Vol. 58 Issue 11, p2001-2012, 18p, 2 Black and White Photographs, 11 Charts, 6 Graphs

مصطلحات موضوعية: RETAIL store marketing, CHAIN stores management, RETAIL franchises, FAST food restaurants, STORE location, MARKETING, ADVERTISING, DIRECT costing, OPERATING costs, ENDOGENEITY (Econometrics), ECONOMETRICS, ECONOMICS

مصطلحات جغرافية: UNITED States

المؤلفون: Dellarocas, Chrysanthos

المصدر: Management Science; Jun2012, Vol. 58 Issue 6, p1178-1195, 18p, 2 Black and White Photographs

مصطلحات موضوعية: ADVERTISING costs, COST per sale (Marketing), ADVERTISING effectiveness, INTERNET advertising, INTERNET advertising effectiveness, INTERNET marketing, CONSUMER goods sales & prices, INTERNET auctions, CONSUMERS' surplus, CORPORATE profits, ECONOMICS

المؤلفون: Breton, Michèle, Jarrar, Ramla, Zaccour, Georges

المصدر: Management Science; May2006, Vol. 52 Issue 5, p804-811, 8p, 2 Charts, 10 Graphs

مصطلحات موضوعية: ECONOMIC equilibrium, COLA drinks, FEEDBACK control systems, MARKETING strategy, BUSINESS planning, COMPETITIVE advantage in business, ALGORITHMS, DATA structures, NASH equilibrium, STRATEGIC planning, MANAGEMENT science, ADVERTISING, MARKETING