المؤلفون: Longman, Kenneth A.
المصدر: Management Science; Oct69, Vol. 16 Issue 2, pB-148-B-149, 2p
مصطلحات موضوعية: MARKETING management, MARKETING strategy, ADVERTISING, SALES promotion, MARKETING, RATE of return, ADVERTISING media planning, ADVERTISING campaigns, MARKETING planning, BUSINESS planning, MANAGEMENT