المؤلفون: Aral, Sinan, Walker, Dylan

المصدر: Management Science; Jun2014, Vol. 60 Issue 6, p1352-1370, 19p, 4 Charts, 1 Graph

مصطلحات موضوعية: EMBEDDEDNESS (Socioeconomic theory), SOCIAL networks, CONSUMER behavior, PEER pressure, CONTAGION (Social psychology), VIRAL marketing

Reviews & Products: FACEBOOK (Web resource)

المؤلفون: Eunkyu Lee, Staelin, Richard, Weon Sang Yoo, Rex Du

المصدر: Management Science; Sep2013, Vol. 59 Issue 9, p1950-1969, 20p, 3 Diagrams, 4 Charts, 3 Graphs

مصطلحات موضوعية: MARKETING channels, MATHEMATICAL models of consumption, META-analysis, CONSUMER behavior, FINANCIAL performance

المؤلفون: Farias, Vivek F., Jagabathula, Srikanth, Shah, Devavrat

المصدر: Management Science; Feb2013, Vol. 59 Issue 2, p305-322, 18p, 1 Black and White Photograph, 1 Chart, 3 Graphs

مصطلحات موضوعية: MATHEMATICAL models of decision making, NONPARAMETRIC statistics, REVENUE management, AUTOMOBILE marketing, MANAGEMENT information systems, BUSINESS revenue, CONSUMER behavior, MATHEMATICAL models

المؤلفون: Qian Liu, Dan Zhang

المصدر: Management Science; Jan2013, Vol. 59 Issue 1, p84-101, 18p, 1 Diagram, 2 Charts, 3 Graphs

مصطلحات موضوعية: TIME-based pricing, PRICING, PRODUCT differentiation, PRICE discrimination, CONSUMER behavior, CONSUMER research, MARKETING strategy, CONSUMER expertise, PROFITABILITY, MANAGEMENT science

المؤلفون: Anderson, Simon P., Renault, Régis

المصدر: Management Science; Jan2013, Vol. 59 Issue 1, p69-83, 15p, 3 Diagrams

مصطلحات موضوعية: ADVERTISING & economics, CONSUMER behavior, MARKETING research, CONTENT analysis, PRODUCT advertising, ECONOMIC equilibrium, CONSUMER research, PSYCHOGRAPHICS, PERSUASION (Rhetoric), MANAGEMENT science

المؤلفون: Chintagunta, Pradeep K.

المصدر: Management Science; Apr99, Vol. 45 Issue 4, p486-498, 13p, 4 Charts, 3 Graphs

مصطلحات موضوعية: BRAND choice, CONSUMER behavior, GEOGRAPHICAL perception, PURCHASING, MARKETING mix, CONSUMER preferences, ECONOMETRIC models, MARKETING strategy, BUSINESS forecasting, MARKET timing, PRODUCT management, BRAND loyalty

المؤلفون: Dhar, Sanjay K., Raju, Jagmbhan S.

المصدر: Management Science; Nov98 Part 1 of 2, Vol. 44 Issue 11, p1501-1516, 16p, 1 Diagram, 1 Graph

مصطلحات موضوعية: CROSS promotions, COUPONS (Retail trade), CONSUMER behavior, SALES promotion, CONSUMER preferences, MARKETING strategy, PREMIUMS (Retail trade), TARGET marketing, CONSUMPTION (Economics), PRODUCT management research, BRANDING (Marketing), MARKETING mix, ECONOMICS, PSYCHOLOGY

المؤلفون: Nasiry, Javad, Popescu, Ioana

المصدر: Management Science; Jun2012, Vol. 58 Issue 6, p1160-1177, 18p, 1 Black and White Photograph, 1 Chart, 2 Graphs

مصطلحات موضوعية: CONSUMER behavior, REGRET, CONSUMER psychology, CONSUMERS' surplus, COMMERCIAL product supply & demand, PRICING, CONSUMER goods sales & prices, PREMIUMS (Retail trade), PRODUCT returns, MARKETING & psychology

المؤلفون: Brown, Christina L., Lattin, James M.

المصدر: Management Science; Oct94, Vol. 40 Issue 10, p1361-1369, 9p, 2 Charts, 1 Graph

مصطلحات موضوعية: MATHEMATICAL models of marketing, MARKET entry, CONSUMER behavior, CONSUMER behavior research, MARKET share, CONSUMER preferences, PRODUCT management research, BRAND equity, BRANDING (Marketing)

المؤلفون: Moinzadeh, Kamran, Ingene, Charles

المصدر: Management Science; May93, Vol. 39 Issue 5, p536-548, 13p

مصطلحات موضوعية: PROFIT maximization, INVENTORY control, CORPORATE profits, DELIVERY of goods, CONSUMER behavior, INDUSTRIAL costs, MARKETING channels, PRICING, MARKETING mix, STRATEGIC planning